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October 11, 2010

2011 Tech & Internet Bubble

Author: Kristen Bachmeier

There has been remarkably little published on this topic for the amount of conversation going on behind the scenes. Perhaps it is the fear that talk about it will make it a reality like in the recent stock market and housing meltdowns or maybe it is because every one in the business is just desperate for every penny they can pull in.

We are not necessarily talking about a major meltdown, but rather a big correction. Many Internet business owners and investors will be fine, in fact they will no doubt see a big boom in their traffic and revenues. However it is those that are trying to be ‘smart’; the so called Internet marketing companies that are misleading customers and the business owners and entrepreneurs who are trying to do things the cheap and easy way and ignoring common sense that are going to suffer. Don’t get me wrong, the Internet definitely does offer incredible opportunities and can enable entrepreneurs to easily launch exciting new ventures that can be exceptionally profitable, but it must be done the right way.

There are two major issues that will likely come to a head in 2011. Firstly, it is the surge in new online businesses that are being launched with no research that pose a big risk. Spurred on by both masses of marketing and by a need for another source of income, Internet ventures are being set up by the second. The ease and attractiveness of being able to get in with no experience, education and little capital is certainly alluring. Doesn’t sound like what caused the recent housing horror show at all right?

Then there is the problem with the outsourcing revolution. It certainly offers amazing options for those who use it right. However, for those that think that they can become the next Bill Gates by hiring everyone at $1 an hour and are trying to cheat the search engines with junk content that is nothing more than recycled garbage, there is a rude wake up call about to appear. Who has the bigger budget and the better collection of brains you or Google? You may be a genius, but it is common sense, and the search engines spend millions on constantly improving and eliminating cheats. Great businesses can be built on the web affordably, though there is never a substitute for doing things the right way and really offering value. A wise man once said ‘your income is a direct reflection of how many other people you help and serve’.

So are you really serving and offering something valuable to others or a you just pushing junk that no one really needs?

Yes, 2011 could easily be the year you make your fortune online. Just make sure you do your research first and focus on quality if you really want to create a mammoth money making machine.

Kristen Bachmeier

Kristen Bachmeier is Atilus' Director of Operations and helps to oversee all client accounts and day-to-day operations. Kristen also has a background in digital marketing, and has been working in the digital marketing space since 2012.

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