We all know there are no “set” rules for designing a website. Like any other form of art (and advertisement), the design is completely subjective. However, there is one thing...
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Web Design Guidelines to Live (and Design) By
If you’re familiar with the marketing and advertising industry, you know that the AIDA Model has been around for quite some time. My professors spent endless hours talking about this...
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Marketing Websites Using AIDA
2008 was not the best year to be a small business owner – the financial downturn caused the crumbling of businesses all around. Given that Lee County was one of...
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Pulling Your Business Through a Recession
Web designers, developers, and marketers can agree on one thing: websites are designed for conversions (conversions being purchases, email list signups, or any other goal that suits your business growth)....
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Is There a Difference Between B2B & B2C Website Design?