Social media influencers are dominating the digital space and have become a successful component in digital marketing strategies. An article published on Wall Street calls influencers – Kingpins of the Internet.
Who is using Social Media Influencers?
In recent years, many brands have been using social influencers as the face of their advertisements. This form of online advertising is becoming increasingly more prevalent as demand increases.
Social media influencers are being used for political campaigning too. The content that’s being pushed out is more relatable and persuasive with voters than television ads or direct mail campaigns combined. By posting content, these influencers can shape and influence audience opinions on political matters. Read the full article by Emily Glazer and Georgia Wells here!
The success of social media influencers is seen far beyond political campaigning too. The right influencer can reach your target audience, build trust, and drive high levels of brand engagement. There are a few things that you can learn from these social influencers that you can incorporate into your own social strategy (if you don’t have the budget to hire social influencers). Here are 3 things you can learn from the Kingpins of the internet:
1. Authentic Content is King
I’m a firm believer of less is more – quality over quantity. Social influencers are not focused on the quantity of content, they are focused on the quality of each post. Show off your personality and interests (as it relates to your organization) and you’ll gain a significant, organic following.
Ask yourself if your message is actually making an impact.
What is the impact that you want to make (leave your answers to this question in the comments)?
2. Social Influence Sells
To me, having social influence means being a credible and trusted industry expert. Social media is designed as a share and engage the community. If you are going to sell, you need to establish yourself as the expert and you need to provide more than just a product or a service. Focus on building real relationships, provide engaging content that will be beneficial to the user, and ultimately gain trust.
Is there a person behind your social channels?
3. Real-Time Engagement + Posting
Many social influencers are being criticized for not posting in real time. It takes HOURS for social media marketing influencers to create content for a post, especially if they’re partnering with brands. Followers want more real-time, real moments, and in-the-moment type posts. It’s okay to be spontaneous!
To become a successful marketer, you need to be well-rounded on Instagram (and other social channels) and learn from the social media influencers as well as those leading in your specific industry. Please share your successful strategies in the comments below!