Top 5 Website Metrics to Track

To succeed in online marketing, you need an effective website. The key to telling if it’s working or not is website metrics!

Google Analytics and other tracking platforms like Adobe Digital Insights (ADI) offer many different types of data. It can be overwhelming to determine which ones matter most or what they all mean for your site’s performance.

Here, we’ll explore a few key website metrics to track. While you should expand and explore other data points as time passes, these five are sure to get you started!

Pageviews

Pageviews give you an idea of the total number of times your pages have been loaded in a browser. The more times a page is viewed, the higher its view count will be. For example, if someone views and then reloads an article or submits new information onto your website without leaving their browser, this counts as two visits. This metric is important to track because it can help you narrow down the most-viewed pages on your website.

Unique Visitors

Also known as unique users, this metric measures users who have visited your website at least once and it counted only once during the time reporting period. Understanding how many unique users you have each time period can help give you a sense of new vs. returning users, as well as overall website growth. Depending on the nature of your product or service, your unique users might be vastly different from pageviews, meaning that you have a lot of returning users.

Bounce Rate

Bounce rate is the percentage of visitors who leave your site after viewing only one page. This metric is important to track because it can be an indicator of whether your site is providing what users are looking for. If you want to reduce bounce rates, the first thing that needs analyzing is what’s causing people to visit your site in the first place. Then, work with your UX/UI team to define what is causing users to leave after visiting one page. Are there no calls to action? Are your products/services hard to find? These are the types of questions you can look to answer if your bounce rate is too high.

Average Time on Page/Site

Time on site measures the average amount of time visitors spend on your site. This metric is important to track because it can give you an idea of how engaging your website is and how long people are spending on it; the longer you hold visitors on a page, the better. A longer average time duration generally indicates that you are attracting quality visitors who are benefiting from your website features or the information you have shared with them.

Pages Per Visit

Pages per visit measure the average number of pages that visitors view during a single session on your site. This metric is important to track because it can give you an idea of how much content is being consumed each time a user visits.

We Are Your Florida Web Design Agency

Looking for assistance with your analytics reports? We are a Florida web design agency, with an array of digital marketing services: SEO, Google Ads, Facebook Marketing, and more. Give us a call at (239) 362-1271 for more information