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February 15, 2012

AdWords Express, Here at Last!

Author: Kristen Bachmeier

Here it is at last! Google has made some changes that we think will benefit clients who are looking for advanced operability without even paying for (dare we say it) a WEBSITE!

Call with Joe DeMike

Joe DeMike, Brand and Reputation Marketing for Google
Yes we do drink "Joe's Google Coolaide"... and so should you.

Atilus CEO Zach Katkin recently had the chance to be on a phone call with Joe DeMike, Brand and Reputation Marketing for Google. Here’s a quick screenshot to see just what kind of incredible opportunity this was for Atilus to be in on this up-close and personal explanation of new opportunities with the “Mega-Librarian”, Google.

Google AdWords Express gives ad-agencies a much easier platform to manage online advertising campaigns. It is anathema to think that a business today would forego a website as part of their marketing plan, but some do. In the case where a client wants to get results (but doesn’t have a website), they can link their advertising to their local business.

According to Google Here’s…

How it works

When people search your area for the products or services you provide an ad for your business will appear above or beside their search results. Your business will also be marked with a blue pin on Google Maps, helping it stand out to potential customers.

Example: Pizza restaurant
If someone searches for “pizza in San Francisco” (or if they’re already in San Francisco, just “pizza”) an ad for that restaurant could appear.

Watch the AdWords Express overview video

AdWords versus AdWords Express
What's the Difference between AdWords and AdWords Express?

On that note, there are a couple of VERY interesting facts that we want to share:

  • 20% of Google searches focus on Local Places.
  • 97% of consumers research products online before they make a LOCAL purchase.
  • If the search is being made over a mobile phone, the person will almost indefinitely make the purchase that very day.
  • 62% of small businesses don’t have a website (NOooo! Say it isn’t so!)

Walk away with this point: If you don’t have a website, contact us today for a quote. If you choose not to purchase a website, talk to us about how we can drive business to your local store today with Google AdWords or AdWords Express.

Kristen Bachmeier

Kristen Bachmeier is Atilus' Director of Operations and helps to oversee all client accounts and day-to-day operations. Kristen also has a background in digital marketing, and has been working in the digital marketing space since 2012.

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