Join Atilus for Google Partners Connect 2015. This year Google’s Marketing and Advertising specialists will be teaching businesses on how to grow their business online. The event takes place on November 19, 2015 from 3:00 PM – 4:00 PM at our office in Bonita Springs. Let us help you understand the value of advertising online!
The Power of Online Advertising
Did you know 90% of consumers research products and services online before making a purchase decision?
It is our goal to help local and national businesses understand the value of advertising online. Did you know with online advertising you can target specific audiences more precisely and measure the impact of those specific ads? Digital advertising has come a long way in the past decade – and businesses are just now realizing their potential online. The online marketing industry is extremely complex, but those that keep up with the trends reap the many benefits.
According to a recent report conducted by ZenithOptimedia’s new Advertising Expenditure Forecasts, “the Internet remains one of the biggest advertising mediums and is expected to surpass traditional television.” Marketing Land reported that “US Internet ad revenues are up 19% in half of 2015, mainly driven by mobile, social, and video“. So what does this all mean for local and national businesses?
– Google Says Micro Moments Are The New Path To Purchase. Your business mindset needs to be mobile to successfully reach your audience.
(Mobile is influencing the way consumers are making purchase decisions)
The Internet has reshaped the advertising platform, making it easier for consumers to find you. Consumers are connected at all times, constantly seeking out information on your business and the products/services you offer – do you immediately deliver exactly what those consumers are searching for at the exact moment they are searching? Consumers want information at their fingertips and they want that information almost immediately!
“Of online consumers, 69% agree that the quality, timing, or relevance of a company’s message influences their perception of a brand.”
Online advertising gets your business in front of your audience at the exact moment they are searching for you. If you have an optimized website and you are using Google advertising mediums you will connect with those consumers that are searching for your business online. Some of the benefits of Online Advertising:
90% of Purchasing Decisions Start with Search Engines
Online Ad’s Have the Best Real Estate on Search Engines
Online Ad’s Provide Consistent & Immediate Traffic
Online Ad’s Drive Targeted Traffic to Your Website
You Have Financial Control
Cheaper Than Traditional Advertising Mediums
You Can Monitor Your Performance At Any Time 🙂
Learn How to Succeed Online in Southwest Florida
- The first step towards success it to set a predefined goal. What are your immediate and long-term goals with online advertising? Do you want to increase traffic to your site, gather more contacts for an email newsletter, or increase sales for a specific product?
- Define your target audience. For example, who do you want your ad to reach, what are their habits, hobbies, and exact location.
- Set a strategy and map your path to online success. Set reasonable quarterly goals.
- And – Monitor your performance at any time.
If you are a local business in Southwest Florida that is interested in growing your business online, we invite you to join the Atilus team on November 19, 2015 at our office in Bonita Springs. We will be present to help answer any questions you may have after the Google presentation. Should you have any questions regarding this event, you may contact Jennifer Coomer at Jen@atilus.com or you can directly RSVP here. We hope to see you on November 19th!
P.S. – Refreshments and snacks will be available.