Atilus Launches Forensic Construction Consulting Website

Atilus is excited to announce the launch of the new Forensic Construction Consulting Website – A Florida Firm that provides Florida building owners and their legal counsel with critical support for resolving forensic building problems. 

We are excited to announce the launch of a new website for Forensic Construction Consulting, a member of the Aerial Companies Family. FCC (Forensic Construction Consulting) is an investigative company that is dedicated to analyzing and assisting in the resolution of building failures. FCC has been providing its solutions to building owners, developers, construction companies, attorneys and insurance companies for over a decade.

Craig Kobza, Owner and Principal of Forensic Construction Consulting, got in touch with Atilus regarding a new, updated website that would keep customers engaged and moving through the conversion funnel. Craig Kobza wanted a clear navigation that would entice customers to stay and have a good user experience. Craig realized the importance of staying up to date in an ever-changing digital world. With emerging digital trends and to compete at the national level, it was imperative for FCC to restructure its online image.

Key Challenges:

1. Website design doesn’t match the professional and high-level projects that FCC has currently or has worked on.
2. The website had no credibility.
3. The website doesn’t do a good job of intimidating the opposition. The website should better demonstrate the amazing company FCC is and how it will help those in need.
4. The website should demonstrate how organized FCC is in every case, and how it even helps attorneys understand what they need and navigate complex construction litigation issues.
5. The website should better demonstrate, and itself become, one of the ways FCC differentiates itself through technology.
6. Have the website rank throughout the Country, and contract our various forensic consultants.

1. Custom-designed website on a CMS (Content Management System)
2. Boosted website credibility to boost conversions
3. Revamped design of the current website
   1. Align design with the above objectives
4. Revamped navigation and page structure
   1. As part of Atilus’ process, we worked with the client to refine the existing website page structure, and our team reorganized the sitemap accordingly.
5. Content optimization and creation
   1. Atilus focused on improving current content, ensuring that it’s optimized for search.
   2. Content that focuses on FCC’s major audiences:
      1. Attorneys
      2. End-clients (those going through a legal battle or issue with commissioned construction) or Insurance Agencies
      3. Opposition (construction company, lawyers, insurance companies)
6. The Atilus Team made sure that the new website is responsive (works on tablets, mobile, and desktop)