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April 5, 2023

The Power of Positioning: How Knowing Your Brand Can Help You sell more

Author: Harry Casimir

In today’s highly competitive market, it’s crucial to know your brand’s positioning. Positioning is the way you want customers to perceive your brand, and it plays a crucial role in shaping your brand’s reputation and success. By positioning your brand strategically, you can create a unique identity, differentiate yourself from the competition, and attract more customers. So let’s explore the power of positioning and how it can help you sell more.

Define Your Unique Selling Proposition (USP)

Your unique selling proposition (USP) is what sets your brand apart from the competition. It’s the value that your brand provides to your customers, and it should be the foundation of your brand positioning strategy. According to a survey by Nielsen, 60% of consumers prefer to buy new products from brands familiar to them. This shows that building a strong brand reputation can lead to increased sales and customer loyalty.

To define your USP, you need to understand your target audience and what they need. Conduct market research to gather insights about your customer’s pain points, preferences, and behaviors. Once you have this information, you can craft a compelling message that resonates with your target audience and highlights your brand’s unique value proposition.

Create a Compelling Brand Story

A compelling brand story can help you connect with your customers on an emotional level and build brand loyalty. According to a study by Edelman, 64% of consumers buy from brands that share their values. This shows that customers care about more than just the products they buy; they also care about the brand’s values and social impact.

Your brand story should be authentic and aligned with your values and mission. It should also be consistent across all your marketing channels, including your website, social media, and advertising. Your brand story should also focus on the benefits that your products or services provide to your customers, rather than just the features.

Define Your Target Audience

Defining your target audience is essential for effective brand positioning. You need to understand who your ideal customers are, what they need, and how you can provide value to them. According to HubSpot, companies that align their marketing with their ideal customer profiles are more likely to exceed their revenue goals.

To define your target audience, create customer personas that represent your ideal customers. These personas should include demographic information, pain points, goals, and behaviors. You can use this information to create targeted marketing messages that resonate with your audience and drive sales.

Differentiate Yourself from the Competition

One of the most important aspects of brand positioning is differentiation. You need to identify what makes your brand unique and highlight it in your marketing messages. According to a study by McKinsey, companies that differentiate themselves from the competition are 3.7 times more likely to grow their revenue faster than their competitors.

To differentiate yourself from the competition, focus on your unique selling proposition and what sets you apart from other brands in your industry. You can also analyze your competitors’ marketing messages and identify gaps in the market that you can fill. By highlighting your unique value proposition and differentiating yourself from the competition, you can attract more customers and increase sales.


Brand positioning is essential for business success. By defining your USP, creating a compelling brand story, defining your target audience, and differentiating yourself from the competition, you can attract more customers and sell more products. At Atilus, we specialize in helping businesses build strong brand reputations and develop effective brand positioning strategies. Our team of experts can work with you to define your unique selling proposition, create a compelling brand story, and identify your target audience. We also analyze your competition and help you differentiate yourself in the market. With our help, you can build a strong brand reputation that drives sales and builds customer loyalty.

Don’t wait any longer to start improving your brand positioning. Contact Atilus today to learn more about our branding and marketing services and how we can help you achieve your business goals. Let us help you take your brand to the next level and stand out in a crowded marketplace.

Harry Casimir

Harry Casimir is our CEO and co-founder. He specializes in all aspects of technology from hosting to server maintenance and provides overall strategic direction for our team.

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