Digital Marketing

Adapting Your Digital Marketing Strategy in 2024

In the fast-paced world of digital marketing, change isn't merely a choice but an essential aspect of survival. At Atilus, we extend an invitation to explore the uncharted territories of...

Revolutionizing Customer Interaction with AI in 2024

Welcome to the forefront of the digital revolution, where the future of customer engagement is unfolding before our eyes. In this blog, we're about to embark on an extraordinary journey...

Digital Marketing for Home Services Businesses

Digital marketing isn’t just a trendy buzzword; it’s the critical lifeline that connects your home services business to a wider audience. As consumers increasingly rely on online platforms to find...

How to Choose the Right CRM for Your Business

In the dynamic world of business, staying connected with your customers is paramount. Customer Relationship Management (CRM) software has emerged as a vital tool, helping businesses build lasting relationships and...

The Power of Positioning: How Knowing Your Brand Can Help...

In today's highly competitive market, it's crucial to know your brand's positioning. Positioning is the way you want customers to perceive your brand, and it plays a crucial role in...

5 Questions to Ask Before Hiring a Marketing Agency

If you're considering hiring a marketing agency to help grow your business, you're on the right track. An agency can provide valuable expertise, resources, and strategies to help you achieve...

Top Digital Marketing Tips for 2023

Can you believe that it's already the end of 2022? The days are flying by and it won't be long before we're celebrating the end of another year. As business...

Generating Quality Leads: Organic Search vs. Paid Search

Do you know the best way to generate leads for your business? Most business owners are always looking for ways to generate quality leads that convert into customers. However, with...

Top 5 Website Metrics to Track

To succeed in online marketing, you need an effective website. The key to telling if it's working or not is website metrics! There are many different types of data available...

Top 5 Website Analytics Tools

Are you looking for a way to measure the success of your website? If so, you need to use website analytics tools. These tools allow you to track how people...

What Are Online Ads And How Do They Work?

Did you know that there are a variety of different types of online ads? And, that they can be extremely effective when done correctly? In this blog post, we will...

Tips Defining Your 2022 Digital Marketing Strategy

The future of digital marketing is now. Companies that plan ahead and strategize for success in 2022 will be the ones reaching their goals, but many businesses are still scrambling...

Digital Advertising for Driving Brand Awareness

Digital ads are a useful way to drive brand awareness but the type of digital advertising you use depends on your marketing goals. Google Display ads, YouTube ads, and Facebook...

Are You Listening to What Your Customers Are Saying Online?

As a business owner, you must monitor and nourish your online reputation. Responding to your customers' feedback shows you care about them and that you are willing to go above...

In-House vs. Outsourced Digital Marketing

Ready to ramp up your marketing efforts? Before you post a job for a Marketing Assistant and start reading resumes, consider outsourcing your marketing needs to a Florida digital marketing...

What’s the Difference Between SEO & AdWords?

Digital marketing encompasses a lot of activities that have a common goal: to help a company get more traffic and leads online. Two of the most well-known online marketing terms,...

Tips for Selecting a Digital Marketing Agency

2020 taught the world just how important digital marketing is. If you're like most small to medium-sized companies, you likely don't have an in-house team of marketing experts to help...

What is the Most Effective Strategy for Local SEO?

One question I get asked a lot is "how is local SEO different from regular SEO?" And my answer is always the same. Search engine optimization is a broad umbrella...

Atilus Video Q&A: Preparing for 2021

2021 is right around the corner and it's time to start thinking about your marketing plan. In this video, we discuss things you can do right now to prepare for...

Atilus Video Q&A: Marketing Budgets & Common Roadblocks

Struggling to understand why your PPC campaigns aren't performing? What about how to set your digital marketing budget? Listen to this video from Kristen and Gaby from Atilus, a Florida...

Are Google Ads Worth It?

Google AdWords (now "Google Ads") used to just be for PPC campaigns (also known as pay-per-click). Nowadays, Google offers a full suite of advertising services for businesses of all sizes....

Should You Adjust Your PPC Strategy During COVID-19?

The COVID-19 pandemic has been affecting the world for a few months now, and business owners and marketers are still trying to adapt to the new business landscape it’s created....

How Businesses Can Communicate to Customers During COVID-19

The COVID-19 outbreak is affecting businesses all over the world. Depending on the state, many businesses are being forced to shut down or adjust their operations due to shelter at...

Covid-19 Resources: How To Access Google & Facebook’s Small Business...

During the COVID-19 crisis, many small businesses are struggling to stay afloat and are uncertain of what adjustments to make to their marketing plans and budget. Google & Facebook, which...

Work from Home Tips from a Digital Agency

Since many people are taking precautions and social distancing amid the COVID-19 pandemic, working from home is now more popular than ever. We are very lucky to have technology that...

How to Use Digital Tools to Define Your Target Audience

Your audience should be the driving force behind everything you do in marketing your business. Every word of copy, every design choice, and where you choose to spend your budget...

5 Sources Where You Can Learn More About SEO and...

Whether you are a professional already immersed in the digital world or a beginner trying to grasp the skills that are so popular today, we always have something new to...

Why Digital Marketing Fails

I’ve been in this industry for a little over 7 years now. I’ve seen and learned a lot during my time creating digital marketing campaigns, managing projects, and managing clients....

Top Digital Marketing Trends to Look For in 2020

It’s hard to believe 2019 is almost over! The end of the year is always a great time to reflect on the changes of the past year and look ahead...

Do You Need a Podcast? What to Know About the...

I recently wrote a blog about how creating effective content marketing is a great way to grow your business. When people think content marketing, they often think primarily of blogging,...

6 Easy Steps to Market Your Local Event Online

Event marketing is a tricky business. I don’t claim to know how to put together an event from A-Z, and I commend those who are able to pull off events...

How to Create Effective Content Marketing

If you’re looking for ways to grow your business online, content marketing is a great place to start. You may have heard the words “content marketing” as a buzzword around...

The 3 Search Engines You Should Know About – Besides...

When it comes to the conversation of searching online, Google is king. With over 90% of the search engine market share, over 63,000 searches per second, a market value of...

Mobile 101 – How to Make Your Website User-Friendly for...

Since 2016, mobile internet usage has surpassed computer usage. Ever since the rise of smartphones over the past decade, mobile devices have become an essential part of everyday life. From...

Expectations vs. Reality: When to Expect Results from a Digital...

Digital marketing is an exciting endeavor to embark on to grow your business. We’ve worked with companies of all sizes in all industries and one of the most common questions...

What Does a Website Cost? Web Development Costs for 2019

The web design and development industry has been around for quite some time now, but we’ve found that pricing in this industry continues to be scattered across the board. When...

Elements of SEO in 2019

As digital marketers, we aim to always be on top of the latest trends and news in the digital world. I personally subscribe to many different newsletters and blogs to...

“Why Aren’t My Ads Showing?” – Everything You Need to...

Recently, I sat down and completed the Google Ads Fundamentals & the Google Ads Search Certification Exams. As the Digital Marketing Engineer at Atilus, one of my main responsibilities is...

Common Pitfalls in Web Design Projects and How to Avoid...

Atilus began as a web design shop in 2005. We’ve been in business nearly 14 years and during that time, I’d say that we’ve seen many different scenarios arise during...

Perform an Email Marketing Audit

Email marketing is one of the most effective, yet time-consuming, ways to get your prospects to engage with your product or service. The more time you put into your email...

Why Should I Invest In Digital Marketing?

My customers are coming from everywhere else, why would I spend any money on digital marketing? YES! That's the point I'm trying to make. To reach the vast sea of...

Get Your Business Ready for Voice Search

Back in December, I wrote a blog about what the use of voice search means for digital marketing. In that blog, I shared some helpful tips like considering conversational keywords...

How to Review Your Website: a Guide

So, you’ve just gotten your development link from your web development company. Now what? There are so many things to look at, test, & review. Our guide will help you...

Google’s New Shoppable Image Ads

It seems like every month we are discussing new features and changes happening in Google’s advertising offerings. As the dominant platform in the digital advertising space, they are constantly looking...

How to Read Your Website Report

It’s the first of the month (or the second, third, or fourth). It’s the time to clean up all the work from the month prior and start the dreaded reporting....

Don’t Ignore Amazon’s Digital Marketing Platform

When we talk about digital platforms for marketing, there are usually two major players that we reference: Facebook & Google. We have had numerous blog posts on the Atilus site...

What to Expect for 2019 Web Development Trends

2019 is here and already feels like it's flying! Every year there seem to be new trends in the industry and it can be overwhelming to keep up with what's...

How to Send the Perfect Marketing Email

Recently, I had the chance to attend a local digital summit and learn about new trends in internet marketing. One of the speakers at the event was from Constant Contact,...

How Do People Search Online? 2019 Search Trends

A lot has changed in the search landscape over the last decade. Search engines (particularly Google) have become smarter. Their developers and engineers have created algorithms to really understand how...

Instagram Ad Targeting in Real Life

We’re a small team, so every day we have lunch, we gather in the conference room. Our lunchtime gathering often consists of YouTube videos, gameplay, or just catching up. One...

What Does Google Really Know About You?

A few weeks ago, the CEO of Google, Sundar Pichai, was questioned by Congress about political bias in Google search and other Google products. We’re not here to get political,...

2018 Year-End Digital Marketing Roundup

Harry, our CEO, recently came into our conference room as we all ate our lunches. Out of nowhere, he says “I can’t believe we’re in December 2018.” And just like...

How Voice Search Affects Your Marketing Campaign

We recently asked our Facebook followers if they had used a device to complete a voice search or ask a question in the last 30 days. 43% of our followers...

The 3 Ways You Can Rank on Google

Once your business has a great website, the next step is marketing yourself so your target consumer can easily find your products or services. In our digital world, utilizing search...

Who Uses Bing?

We recently wrote a blog post comparing Google Ads and Bings Ads, and while we found that Google typically wins over Bing in click-through-rate, impressions, and conversions – there is...

6 Hidden Gems on Your Company’s Facebook Page

Facebook has come a long way in offering businesses tools to promote their products and services. What once used to be simple “fan” pages has turned into a robust, almost...

3 Things You Can Do Right Now to Get More...

A website is a huge commitment, from the time & resources put forth to create a beautiful site to the ongoing maintenance to keep your website up to date. But...

What is Influencer Marketing?

Influencer marketing is nothing new, but it has recently become a buzzword in the marketing world. Influencer marketing combines old and new marketing tools, taking the idea of a celebrity...

Bing Ads vs. Google Ads

Bing is often the forgotten search engine in the digital marketing landscape. Even during my attendance at the Digital Summit in August, Bing was mentioned only 2-3 times throughout 2...

The 3 People Who Should Run Your Website Project

Each client comes to us with a different reason for needing a new website. Sometimes the Director of Marketing comes to us looking to supplement a full rebrand or it...

The Rise of Vertical Storytelling

As the way people consume content and interact with brands becomes increasingly mobile, a new concept of “vertical storytelling” has emerged. Think about when you take out your phone to...

Google’s Recent Algorithm Update & SEO

A lot goes on behind the scenes at Google but they recently broke the barrier of silence and let the world know that they were rolling out a "Broad Spectrum...

Top 3 SEO Myths

Search engine optimization (or SEO for short) is not a new concept, yet it continues to be one of the most misunderstood practices on the client side. We get a...

The 8 Kinds of Videos to Help Market Your Business

It’s no secret that in our digital world, video is an extremely powerful tool to communicate and capture an audience. From a marketing perspective, utilizing video in digital channels is...

Google Adwords Is Rebranding! Say Hello to Google Ads

Google Adwords has dominated the pay-per-click online advertising space for years. Recently, they announced that “Google Adwords” would become “Google Ads.” Google’s advertising products are now divided into three primary...

Big Changes are Coming from Facebook Advertising

We’ve heard a lot about Facebook in the media thanks to Mark Z’s 11-hour testimony before Congress. Put that together with the public uproar of the #DeleteFacebook movement and we're...

Email Newsletter Best Practices

Whether you're a business or a developer, you may be accustomed to the back-and-forth of designing and executing an email newsletter. While all parties want the outcome to be as...

Confessions of a Full-Service Digital Agency

We are Atilus Web Design... but we do much more than our name implies. As a full-service digital agency, the array of offerings that we provide may even surprise some...

The 6 Factors That Determine Your Instagram Feed

Instagram recently announced it hit 1 billion monthly users, up from 800 million in September. This makes Instagram the fastest growing social media platform since its launch in 2010. Studies...

How Content Marketing Can Help Build Your Business

Digital marketing is essential for any company to connect with customers – and technology has created many more opportunities to reach customers online. Therefore, it has become an umbrella term...

Stock Photos vs. Photography in Web Design

You’re probably here because you’ve decided on creating a new website. Congratulations! One of the next steps in creating your website involves choosing photos to display on your site. People...

Digital Marketing Best Practices for Events

Last weekend we were honored to be a part of another successful event at our client's downtown center and it got me thinking that a great post would be one...

Social Media by the Numbers

Isn’t it hard to believe that social media has only been around since 1997? With extremely high users on Facebook and Instagram nowadays, it seems like if you aren’t on...

5 Reasons All Businesses Need a Website & Digital Marketing

I recently received a print marketing piece titled “5 Reasons Start-Ups Need Print.” I read this, and it frustrated me. Are print companies still targeting startups to spend money on...

Facebook Ads vs. Google Adwords: Which is Better for Your...

Google and Facebook dominate the online advertising space. At Atilus, we want to help our clients make the most of their advertising budget, so it’s important for us to understand...

Local SEO: What it is & How to Properly Set...

Local SEO. A lot of people ignore it. What is it? What does it really do? Does my business need it? Here at Atilus, we’re always searching for new ways...

When Should You Start Your Holiday Email Marketing Campaign?

As marketers, there are so many ways to reach your target audience in the digital space, but email marketing remains one of the most integral part of any company’s internet...

Templates vs. Custom Built Websites

Have you decided to move forward with investing in a new website for your business? Once you have made the decision to move on, one question remains… Do I go...

Atilus Now Offers Conventional Marketing Services

Atilus Offers Conventional Marketing Services As a full-service digital design agency, Atilus has provided beautiful websites and effective digital marketing services to our clients for over a decade. So, what...

17 SEO Myths you should ignore

There are a TON of SEO “hacks,” “tricks,” and “tips” out there on the internet. Some of them are great, while others… not so much. Here are 17 SEO myths...

LinkedIn InMail Advertising

When it comes to social media advertising, LinkedIn is one of the leading B2B paid advertising platforms out there. Throughout this post I will break down two types of InMail...

The Benefits of Creating a Marketing Calendar

Your organization’s marketing plan is important. You and your team (or your agency) have spent countless hours on researching, defining tactics, creating messaging, and most importantly, defining what all of...

Successful Use of Popups

TOP COMPONENTS TO SUCCESSFUL POPUP DESIGN Marketing copy - Show personality, spur action, and create need/urgency Imagery - Visually grab attention, showcase products or services Branding - Match the pop...

SOCIAL MEDIA BEST PRACTICES IN 2017

As with everything internet-wise, social media is evolving. We saw the rise of video in 2016, whether it be on Facebook, Snapchat, or any other platform. Who doesn’t love the...

Four Holiday Branding Tips

It's crazy to think that Christmas is only two days away. Where does all the time go? During the holidays it's a perfect time for businesses of all sizes to...

Construction Marketing: Grow Your Reach & User Engagement

New Year, healthier you. Every year individuals and businesses alike take the time to think about the new year that's approaching and make resolutions that will set them or their...

Designing an Email Newsletter

A great way of marketing is email newsletters. Though this method may seem a bit outdated, but there are still followers who do not like to use social media in...

Instagram Social Media Marketing | Do You Need An Instagram?

Do You Need An Instagram? When it comes to Instagram social media marketing, Instagram is the relatively new guy on campus (launched in October 2010). The photo sharing application has...

Learn All About SSL & If You Should Be Using...

What is SSL? Secure Sockets Layer (SSL) is a security protocol used for transmitting information securely over a network. SSL encrypts the data being sent over the network that uses...

What Is An SSL Certificate And How Does It Relate...

SSL and SEO While browsing the web, it is likely that you’ve come across a site with a little green lock in the URL at the top of your browser....

You Need a Blog on Your Website. And Here’s Why.

I remember my pre-Atilus days. I’d see blogs on large company websites and think “why?” Why is there a blog on a website that has nothing to do with writing?...

PR & SEO – One “Old-School” Secret to Amazing SEO...

PR and SEO, how one of the oldest marketing tools is breathing new life into the largest change in the last decade. Is your website "optimized," are you writing consistently, but not...

Your Marketing Needs A Better Designed Website: Think Like the...

Have you ever came across a website that just made you laugh uncontrollably, not because of how funny the website was, but because of how poorly designed it was? There...

Tips for Choosing the Right Web Development Company

I'll let you in on a little secret about me, I'm addicted to old, historic homes. If I could I'd purchase every condemned home and restore that home back to...

What is Google My Business? Tips for Building Your Google...

Whether you’re the owner of a small business or a large corporation, you’re likely a bit familiar with “claiming your business listing on Google.” You’ve received phone calls about it,...

What do you need for a great website design?

A layout that tells a story When a visitor goes to a website, they don’t want to have to wonder if they are in the right place. A good design...

Builder Website Design

Everything Builders & Development Companies Should Know about Web Design and Internet Marketing In 10 years a LOT has changed in our business. Smart phones are now the #1 way...

5 Tips for Remarketing

First, why do Remarketing? Remarketing is one of the most amazing things to come along in marketing/advertising in a long while – and even in the fast-paced, and ever evolving...

Top Elements for Real Estate Websites 2016

Early 2016 seems like the perfect time to talk about the top elements for the real estate websites. Real estate throughout the country is exploding, particularly here in Southwest Florida...

What is Google Knowledge Graph?

In the world of Web Development, creating a beautiful site is only the first step to growing a business online. In order for a site to be successful, you must...