Lead Management

SEO for Plumbing Companies: Seasonal SEM & Digital Marketing Strategies...

Your plumbing business thrives on calls, but generating them consistently online requires more than just a website. It takes an understanding of when customers need you most, what they’re searching...

Enhancing Your B2B Lead Management with Digital Marketing

If you run a home services business like HVAC, roofing, or landscaping, you probably spend most of your time trying to get homeowners to call you. But there’s another group...

How Lead Management Tools Can Boost Sales for B2B Businesses

Managing leads in B2B sales can feel overwhelming. When opportunities are missed, it impacts revenue and relationships with potential clients. But with the right lead management tools, you can turn...

Podcasting Dos and Don’ts: Navigating Common Pitfalls for Brand Success

Businesses are continually searching for new ways to connect with their audience. Introducing podcasting, a medium that's rapidly grown in popularity, offering an authentic, engaging platform for brands to share...

How to Choose the Right CRM for Your Business

In the dynamic world of business, staying connected with your customers is paramount. Customer Relationship Management (CRM) software has emerged as a vital tool, helping businesses build lasting relationships and...

What’s the Difference Between SEO & AdWords?

Digital marketing encompasses many activities with a common goal: to help a company increase its online traffic and leads. Two of the most well-known online marketing terms, even by those...

Google Search Console Emails & Error Codes

Have you ever received a mysterious email from “Google Search Console” that looks like some sort of weird email marketing campaign? You’re probably wondering what this email is about. How...

2018 Year-End Digital Marketing Roundup

Harry, our CEO, recently came into our conference room as we all ate our lunches. Out of nowhere, he says, “I can’t believe we’re in December 2018.” And just like...

Confessions of a Full-Service Digital Agency

We are Atilus Web Design... but we do much more than our name implies. As a full-service digital agency, the array of offerings that we provide may even surprise some...

Facebook Ads vs. Google AdWords: Which is Better for Your...

Facebook Ads vs Google AdWords Google and Facebook dominate the online advertising space. At Atilus, we want to help our clients make the most of their advertising budget, so it’s...

SOCIAL MEDIA BEST PRACTICES IN 2017

As with everything internet-wise, social media is evolving. We saw the rise of video in 2016, whether it be on Facebook, Snapchat, or any other platform. Who doesn’t love the...

Atilus: We’ve Upgraded Your Domain

At Atilus, we’re always trying to make things simpler for our clients, improve our own services, and of course, help you grow your business online. In our quest for perfection,...

The Importance of Communication With Your Digital Marketing Agency

Communication With Your Digital Marketing Agency Digital marketing is a wonderful thing. The tools we have at our disposal to help our clients (and ourselves) are endless. Now, we can...

Are You Struggling with Newsletter Conversions?

Are You Struggling with Newsletter Conversions? So you want to send your clients a message, do ya? And you want them to see the message? And lastly, do you want...

Tips for Building a Membership Driven Website

You might be surprised by how many businesses we work with that are sustained solely by their members. Over time, they've built a following and a correspondingly great website -...

3 Professional Selling Tips for Beginners

3 Professional Selling Tips for Beginners As many of you already know, I recently joined the sales team here at Atilus (March 2015) – yes, I keep track. I’ll tell...

Top Elements for Real Estate Websites 2016

Early 2016 seems like the perfect time to talk about the top elements for real estate websites. Real estate throughout the country is exploding, particularly here in Southwest Florida -...

Email Marketing | How to Increase Your Open Rates

If you have heard that email marketing was a thing of the past, you heard wrong. Email marketing is proven to be one of the most effective marketing tactics there...

Consumer Intent vs. Demographics: What Every Marketer Needs To Know

Marketers have been using demographics as an intermediary to classify people who may or may not be interested in their product. Although I don’t disagree that demographics are a great...

Keyword Match Types In AdWords

Maximize Pay-Per-Click (PPC) Marketing with Keyword Types As you may or may not know, most local transactions begin with an online search. 90 percent to be exact. With that being...

What is ReMarketing (ReTargeting) Advertising?

What is ReMarketing (ReTargeting) Advertising? Have you been on the web searching for something, landed on a website, considered their product or service, only to become distracted and leave the...

Managing Service Quality – It’s About Expectations

As a service organization we often ask ourselves how we can improve service quality management. The following are our ideas on managing client relationships and improving customer service relations in...

5 Ways to Grow (and Maintain) Your Referral Network

At our core, we're an Internet marketing firm. From the first moment we work with a client, through the implementation of code, we're worrying about how search engines are going...

Business Partnerships: A Win-Win for All Parties Involved

Business Partnerships: A Win-Win for All Parties Involved One of the single most annoying things in this world is the times when I am hungry, but don’t know what I...

The Power of Thankfulness | Do Your Customers Hear “Thank...

It could just be the cold front coming through, but I feel something special in the air today. There is a freshness; a crispness to it that ignites imagination, commemoration...

Business Development Core Philosophy is Client Centric & Profit Driven

Business Development Core Philosophy is Client Centric & Profit Driven I've been wanting to add this post for quite a while now. Atilus is a company that I am privileged...

Changes to Google AdWords: Keyword Tool VS. Keyword Planner

By constantly optimizing its products, Google proves to stay up-to-date on tech trends. The most recent update? Google AdWords’ new Keyword Planner, an important evolution in search engine marketing (SEM)...

How to Remove Bad Reviews

How to Remove Bad Reviews (and Strengthen Your Online Reputation Management) - Atilus' 8-step guide to minimizing the effects of negative reviews on search engines and retail websites, while simultaneously...

Marketing Websites Using AIDA

If you’re familiar with the marketing and advertising industry, you know that the AIDA Model has been around for quite some time. My professors spent endless hours talking about this...

Pulling Your Business Through a Recession

2008 was not the best year to be a small business owner – the financial downturn caused businesses to crumble all around. Given that Lee County was one of the...

5 Tips on Measuring Your Websites Return

We've practically built this company on being the experts when it comes to web design pricing. Years ago, our sales director at the time - Scott - wrote the post...

Standing Desk Benefits: Why Sitting All Day Is Hurting Your...

Standing Desk Benefits for Health & Productivity As a business person in internet technology, I spend a lot of time in front of a computer screen and sitting—something many professionals...

Remote vs Co-Working Employee

Remote vs Co-Working Employee Atilus is a technology firm that specializes in web development, internet advertising, and software development, delivering results through comprehensive digital marketing services. We live in the...

7 Rules for Working With an Internet Advertising Agency

Thinking about "getting into bed" with an internet advertising agency? Choosing the right internet advertising agency can have a major impact on how your business grows online. Want to hire...

How to Setup Google Conversion Tracking

What do Dolph Lundgren, Thor, and Leprechauns have to do with Google Analytics' conversion tracking? Find out... learn more about how to setup google conversion tracking. Introduction to Conversions This...

Small Business Advertising – AdWords Express

I was on a call the other day with the owner and creator of one of the web's premier advertising platforms. The conversation bounced around, but one thing we touched...

Google Local Changing The Local Search Game

You may have noticed many new changes to Google, especially if you've been paying attention to local search. Over the course of the last couple of months, Google has changed...