Digital marketing encompasses a lot of activities that have a common goal: to help a company get more traffic and leads online. Two of the most well-known online marketing terms,...Read More What’s the Difference Between SEO & AdWords?
You’ve ever gotten a mysterious email from “Google Search Console” that looks something like this You’re probably wondering, what is this email? How do I fix these errors? Does this...Read More Google Search Console Emails & Error Codes
Harry, our CEO, recently came into our conference room as we all ate our lunches. Out of nowhere, he says “I can’t believe we’re in December 2018.” And just like...Read More 2018 Year-End Digital Marketing Roundup
We are Atilus Web Design... but we do much more than our name implies. As a full-service digital agency, the array of offerings that we provide may even surprise some...Read More Confessions of a Full-Service Digital Agency
Google and Facebook dominate the online advertising space. At Atilus, we want to help our clients make the most of their advertising budget, so it’s important for us to understand...Read More Facebook Ads vs. Google Adwords: Which is Better for Your Business?
As with everything internet-wise, social media is evolving. We saw the rise of video in 2016, whether it be on Facebook, Snapchat, or any other platform. Who doesn’t love the...Read More SOCIAL MEDIA BEST PRACTICES IN 2017
At Atilus we’re always trying to make things simpler for our clients, improve our own services, and of course help you grow your business online. In a quest for this...Read More Atilus: We’ve Upgraded Your Domain
Digital marketing is a wonderful thing. The tools we have at our disposal to help our clients (and ourselves) are endless. Now, we have the ability to remarket to people...Read More The Importance of Talking to Your Digital Marketing Agency
So you want to send your clients a message do ya? And you want them to see the message? And lastly, do you want them to do something after reading...Read More Are You Struggling with Newsletter Conversions?
You might be surprised by how many businesses we work with that are sustained solely by their members. Over time, they've built a following, and a correspondingly great website - in order...Read More Tips for Building a Membership Driven Website
As many of you already know, I recently joined the sales team here at Atilus (March 2015) – yes, I keep track. I’ll tell you first hand that I was...Read More 3 Professional Selling Tips for Beginners
Early 2016 seems like the perfect time to talk about the top elements for the real estate websites. Real estate throughout the country is exploding, particularly here in Southwest Florida...Read More Top Elements for Real Estate Websites 2016
If you have heard that email marketing was a thing of the past, you heard wrong. Email marketing is proven to be one of the most effective marketing tactics there...Read More Email Marketing | How to Increase Your Open Rates
Marketers have been using demographics as an intermediary to classify people who may or may not be interested their product. Although I don’t disagree that demographics are a great way...Read More Consumer Intent vs. Demographics: What Every Marketer Needs To Know
Maximize Pay Per Click (PPC) Marketing with Keyword Types As you may or may not know, most of all local transactions begin with a search online. 90 percent to be...Read More Keyword Match Types In AdWords
Have you been on the web searching for something, landed on a website, considered their product or service - only to become distracted and leave the website? Then slowly and...Read More What is ReMarketing (ReTargeting) Advertising?
As a service organization we often ask ourselves how can we better manage service quality. The following are our ideas on bettering negotiating client and customer service relations in a...Read More Managing Service Quality – It’s About Expectations
At our core we're an Internet marketing firm. From the first moment we work with a client, through the implementation of code - we're worrying about how search engines are...Read More 5 Ways to Grow (and Maintain) Your Referral Network
One of the single most annoying things in this world are the times when I am hungry, but don’t know what I want to eat. The frustration compounds when, after...Read More Business Partnerships: A Win-Win for All Parties Involved
It could just be the cold front coming through, but I feel something special in the air today. There is a freshness; a crispness to it that ignites imagination, commemoration...Read More The Power of Thankfulness | Do Your Customers Hear “Thank You” Enough?
I've been wanting to add this post for quite a while now. Atilus is a company that I am privileged to be a part of. We are different, and I...Read More Business Development Core Philosophy is Client Centric & Profit Driven
By constantly optimizing its products, Google proves to stay up-to-date on tech trends. The most recent update? Google AdWords’ new Keyword Planner. Here at Atilus (and specifically throughout the rest...Read More Changes to Google AdWords: Keyword Tool VS. Keyword Planner
How to Remove Bad Reviews - Atilus' 8 step guide to minimizing the effects of negative reviews on search engines and retail websites, while simultaneously growing your business. This article...Read More How to Remove Bad Reviews
If you’re familiar with the marketing and advertising industry, you know that the AIDA Model has been around for quite some time. My professors spent endless hours talking about this...Read More Marketing Websites Using AIDA
2008 was not the best year to be a small business owner – the financial downturn caused the crumbling of businesses all around. Given that Lee County was one of...Read More Pulling Your Business Through a Recession
We've practically built this company on being the experts when it comes to web design pricing. Years ago, our sales director at the time - Scott - wrote the post...Read More 5 Tips on Measuring Your Websites Return
As a business person in internet technology, I spend a lot of time in front of a computer screen and sitting down. There really aren’t very many alternatives to this...Read More An Object at Rest Stays at Rest… and Dies at Rest
Atilus is a technology firm that specializes in web development, internet advertising, and software development. We live in the "cloud". Our team is located throughout the state and we rarely...Read More Remote vs Co-Working Employee
Thinking about "getting into bed" with an Internet Advertising Agency? Want to hire a company for web design and Internet marketing, but not sure where to start or what will...Read More 7 Rules for Working With an Internet Advertising Agency
What do Dolph Lundgren, Thor, and Leprechauns have to do with Google Analytics' conversion tracking? Find out... learn more about how to setup google conversion tracking. Introduction to Conversions This...Read More How to Setup Google Conversion Tracking
I was on a call the other day with the owner and creator of one of the web's premier advertising platforms. The conversation bounced around, but one thing we touched...Read More Small Business Advertising – AdWords Express
You may have noticed many new changes to Google. Over the course of the last couple of months Google has changed a large number of major features in how you...Read More Google Local Changing The Local Search Game