Search Engine Optimization

Why Local SEO Is a Game-Changer for Home Services Businesses

If you run a home services business, like plumbing, landscaping, or HVAC repair, you need more than just word-of-mouth referrals to grow. Did you know that almost half of all...

Link Building Strategies for Quality Backlinks in 2024

Backlinks continue to be a crucial part of the digital marketing landscape, where competition is fierce and algorithms are subject to constant change. Gaining knowledge and expertise in link building...

The SEO Disaster Checklist: Are You Making These Mistakes?

As a business owner in today's digital landscape, you know that having a strong online presence is essential for success, which is why having an SEO Disaster Checklist is crucial....

Why Every Business Needs an SEO Landing Page

In today's digital age, having a strong online presence is crucial for businesses of all sizes. One of the key components of a strong online presence is a SEO landing...

5 Best Google Analytics Alternatives for 2023

As a digital marketing agency, tracking and analyzing website traffic is crucial for understanding the effectiveness of your campaigns and identifying areas for improvement. Google Analytics has long been the...

Top 5 Ways to Optimize Your Website for Conversions

A website's design is one of the most important factors in determining how well it will convert visitors into customers. If your website isn't designed to be user-friendly and easy...

How to Redesign Your Website Without Negatively Impacting SEO

If you're like most business owners, you're always looking for ways to improve your website and grow your business. But you may not want to invest in a complete website...

Where SEO and ADA Website Compliance Overlap

Your website should be accessible to everyone, including search engine optimization “crawlers.” ADA website compliance will not only help you reach the 1 in 5 Americans with disabilities (which in...

Mastering Digital Marketing: In-House vs. Outsourced Solutions

Ready to ramp up your marketing efforts? Before you post a job for a Marketing Assistant and start reading resumes, consider outsourcing your marketing needs to a Florida digital marketing...

Why Are Facebook Ads Important?

In its infancy, Facebook was used to connect college students to each other. Remember when you used to have a school-affiliated email address to join? But now, Facebook is known...

What’s the Difference Between SEO & AdWords?

Digital marketing encompasses many activities with a common goal: to help a company increase its online traffic and leads. Two of the most well-known online marketing terms, even by those...

Tips for Selecting a Digital Marketing Agency

2020 taught the world just how important digital marketing is. If you're like most small to medium-sized companies, you likely don't have an in-house team of marketing experts to help...

5 Quick Facts about ADA Compliance for Websites

As of early 2021, the ADA is a well-known term—especially for those who own or manage a company website. If you're here, you may be wondering about the ADA or...

Tips for Vetting & Hiring a Good Florida Web Design...

2021 is upon us, and a new year often brings about the idea that it's time for a fresh start. Given the emphasis that has been placed on virtual gatherings...

What is the Most Effective Strategy for Local SEO?

One question I get asked a lot is "How is local SEO different from regular SEO?" And my answer is always the same. Search engine optimization is a broad umbrella...

Atilus Video Q&A: Preparing for 2021

2021 is right around the corner and it's time to start thinking about your marketing plan. In this video, we discuss things you can do right now to prepare for...

5 Simple Instagram Marketing Tips for Business

A digital marketing strategy often includes social media. The most common social media platforms out there are: Facebook Instagram Twitter LinkedIn Pinterest The networks you decide to use will depend...

Atilus Video Q&A: ADA Website Compliance

In this month's Video Q&A session, we discuss the importance of ADA website compliance. We'll review some key discussion points about the Americans with Disabilities Act and how that impacts...

Atilus & Boat Marketing Pros Hosting ADA Compliance Webinar With...

We’re excited to partner with the Marine Retailer Association of the Americas to bring their members together and inform them about ADA compliance. Ask the Expert: How to Make Your...

Introducing Boat Marketing Podcast by Atilus & Boat Marketing Pros

We are happy to introduce, the Boat Marketing Podcast brought to you by Atilus & Boat Marketing Pros! Are you a business owner, general manager, or marketing manager in the...

Should You Adjust Your PPC Strategy During COVID-19?

The COVID-19 pandemic has been affecting the world for a few months now, and business owners and marketers are still trying to adapt to the new business landscape it’s created....

Google My Business Guide for Healthcare Providers

We all know the internet, particularly Google, is one of the first places a person goes when looking for a product or service – which is why businesses need to...

Supporting Small Businesses with Google Reviews During COVID-19

As we grip the realities of the coronavirus (COVID-19) epidemic, we must all stay strong and continue pushing business forward. The reality for a lot of us is still a...

COVID-19 Update From Atilus

We want to update all our valued clients on Atilus in the COVID-19 health crisis. We hope you are doing well and staying healthy and safe. Our team is now...

Social Media in 2020: Changes, Trends & Things to Watch

I recently wrote a blog on the latest marketing trends coming in 2020, which touched on everything from voice search to podcasts, and SEO changes. While I briefly touched on...

5 Sources Where You Can Learn More About SEO and...

Whether you are a professional already immersed in the digital world or a beginner trying to grasp the skills that are so popular today, we always have something new to...

Top Digital Marketing Trends to Look For in 2020

It’s hard to believe 2019 is almost over! The end of the year is always a great time to reflect on the changes of the past year and look ahead...

Do You Need a Podcast? What to Know About the...

I recently wrote a blog about how creating effective content marketing is a great way to grow your business. When people think content marketing, they often think primarily of blogging,...

How to Create Effective Content Marketing

Content marketing is a great place to start if you’re looking for ways to grow your business online. You may have heard the words “content marketing” as a buzzword around...

Overcoming Website Fears

In the spirit of Halloween, this month I want to tackle some of the spookiest subjects that clients encounter when looking to build a new website. Starting a new website...

The 3 Search Engines You Should Know About – Besides...

When it comes to the conversation of searching online, Google is king. With over 90% of the search engine market share, over 63,000 searches per second, and a market value...

How to Know When it’s Time for a Website Redesign

Websites are similar to vehicles. They are created and often require ongoing updates, maintenance, and care. Eventually, a vehicle runs its course, and it’s time for a new one. Your...

Expectations vs. Reality: When to Expect Results from a Digital...

Digital marketing is an exciting endeavor to embark on to grow your business. We’ve worked with companies of all sizes in all industries and one of the most common questions...

What Does a Website Cost? Web Development Costs for 2019

The web design and development industry has been around for quite some time now, but we’ve found that pricing in this industry continues to be scattered across the board. When...

Elements of SEO in 2019

As digital marketers, we aim to always be on top of the latest trends and news in the digital world. I personally subscribe to many different newsletters and blogs to...

Google Search Console Emails & Error Codes

Have you ever received a mysterious email from “Google Search Console” that looks like some sort of weird email marketing campaign? You’re probably wondering what this email is about. How...

Why Should I Invest In Digital Marketing?

My customers are coming from everywhere else, why would I spend any money on digital marketing? YES! That's the point I'm trying to make. To reach the vast sea of...

The Importance of Regular Auditing for ADA Website Compliance

ADA compliance has now taken center stage in the world of web design and development. Lawsuits are circling in every state, in every industry, and in all kinds of businesses....

Get Your Business Ready for Voice Search

Back in December, I wrote a blog about what the use of voice search means for digital marketing. In that blog, I shared some helpful tips like considering conversational keywords...

The Top 10 Reasons for Your Website to Be ADA...

In the United States, 1 in 5 people have a disability. And yet, only 10% of the internet is web accessible. What’s the reason for the discrepancy? Many businesses think...

Are You Bungling Your Blog Homepage Design?

Written by Rachel Leist When you're first starting a blog for your business, it's easy to forget about its homepage design. You're focused on getting posts up on the blog...

How Much Does ADA Website Compliance Cost?

The American Disabilities Act has been around since 1990. It’s what gave us handicapped parking spaces, wheelchair ramps, and more. It allows the nearly 1 in 5 people in the...

How to Maintain ADA Compliance

So, you’ve created a website that is compliant to ADA standards. Congrats! By doing this, you are already ahead of the curve of many companies that haven’t yet realized the...

ADA Plugins vs. Live Audits

ADA audits are an essential part of making your website ADA compliant. If you are not familiar with ADA compliance, it is the process of making your website accessible for...

How to Read Your Website Report

It’s the first of the month (or the second, third, or fourth). It’s the time to clean up all the work from the month prior and start the dreaded reporting....

What to Expect for 2019 Web Development Trends

2019 is here and already feels like it's flying! Every year there seem to be new trends in the industry and it can be overwhelming to keep up with what's...

How Do People Search Online? 2019 Search Trends

A lot has changed in the search landscape over the last decade. Search engines (particularly Google) have become smarter. Their developers and engineers have created algorithms to really understand how...

What Does Google Really Know About You?

A few weeks ago, the CEO of Google, Sundar Pichai, was questioned by Congress about political bias in Google search and other Google products. We’re not here to get political,...

2018 Year-End Digital Marketing Roundup

Harry, our CEO, recently came into our conference room as we all ate our lunches. Out of nowhere, he says “I can’t believe we’re in December 2018.” And just like...

How Voice Search Affects Your Marketing Campaign

We recently asked our Facebook followers if they had used a device to complete a voice search or ask a question in the last 30 days. 43% of our followers...

The 3 Ways You Can Rank on Google

Once your business has a great website, the next step is marketing yourself so your target consumer can easily find your products or services. In our digital world, utilizing search...

Why It’s Important to have an ADA Compliant Site

Let's talk about ADA compliance and your website. 49.8 million Americans have been diagnosed with a disability - that's almost 20% of the population! If you owned a store & 1...

Who Uses Bing?

We recently wrote a blog post comparing Google Ads and Bings Ads, and while we found that Google typically wins over Bing in click-through-rate, impressions, and conversions – there is...

6 Hidden Gems on Your Company’s Facebook Page

Facebook has come a long way in offering businesses tools to promote their products and services. What once used to be simple “fan” pages has turned into a robust, almost...

3 Things You Can Do Right Now to Get More...

A website is a huge commitment, from the time & resources put forth to create a beautiful site to the ongoing maintenance to keep your website up to date. But...

Browser Trends 101: Autoplay Policies

Over the course of the past year, several major browsers have worked on rolling out updates to change the way autoplay video and audio works on websites. Beginning with Chrome...

Google’s Recent Algorithm Update & SEO

A lot goes on behind the scenes at Google but they recently broke the barrier of silence and let the world know that they were rolling out a "Broad Spectrum...

Top 3 SEO Myths

Search engine optimization (or SEO for short) is not a new concept, yet it continues to be one of the most misunderstood practices on the client side. We get a...

Google Adwords Is Rebranding! Say Hello to Google Ads

Google Adwords has dominated the pay-per-click online advertising space for years. Recently, they announced that “Google Adwords” would become “Google Ads.” Google’s advertising products are now divided into three primary...

How Content Marketing Can Help Build Your Business

Digital marketing is essential for any company to connect with customers – and technology has created many more opportunities to reach customers online. Therefore, it has become an umbrella term...

Stock Photos vs. Photography in Web Design

You’re probably here because you’ve decided on creating a new website. Congratulations! One of the next steps in creating your website involves choosing photos to display on your site. People...

Facebook Ads vs. Google Adwords: Which is Better for Your...

Google and Facebook dominate the online advertising space. At Atilus, we want to help our clients make the most of their advertising budget, so it’s important for us to understand...

Local SEO: What it is & How to Properly Set...

Local SEO. A lot of people ignore it. What is it? What does it really do? Does my business need it? Here at Atilus, we’re always searching for new ways...

Responsive vs. Adaptive Web Design

With technology at our fingertips nowadays it is extremely important to translate your website to be mobile friendly. With that being said, I will dive into the differences of and...

Templates vs. Custom Built Websites

Have you decided to move forward with investing in a new website for your business? Once you have made the decision to move on, one question remains… Do I go...

17 SEO Myths you should ignore

There are a TON of SEO “hacks,” “tricks,” and “tips” out there on the internet. Some of them are great, while others… not so much. Here are 17 SEO myths...

DIY Nightmares of Web Design

Many people have heard of do it yourself (DIY) nightmares concerning homes, but many people don’t realize that websites often suffer the same nightmares. Below are some of the issues...

The Benefits of Using Web Design Templates

When looking to get your own website, there are many factors to consider. How you will host your site, which CMS to use, and who (if anyone) you will hire...

Communicating to End Users on a Website: Less is More?

Building a website is a very creative process and it’s one we’re constantly refining to help our clients best communicate their products/services and key differentiators to their clients. After all,...

Local PR & SEO – 10 Steps to Dominate Local...

SEO, and Local SEO, isn't a mystery. And we're peeling back the curtain so you can see just how we analyze, strategize, implement, measure, and refine our own local SEO...

The Process of Designing a Website

I don’t want to give away all my secrets. But today, I will be sharing with you the process in my point of view on a normal basis with clients...

Learn All About SSL & If You Should Be Using...

What is SSL? Secure Sockets Layer (SSL) is a security protocol used for transmitting information securely over a network. SSL encrypts the data being sent over the network that uses...

What Is An SSL Certificate And How Does It Relate...

SSL and SEO While browsing the web, it is likely that you’ve come across a site with a little green lock in the URL at the top of your browser....

You Need a Blog on Your Website. And Here’s Why.

I remember my pre-Atilus days. I’d see blogs on large company websites and think “why?” Why is there a blog on a website that has nothing to do with writing?...

PR & SEO – One “Old-School” Secret to Amazing SEO...

PR and SEO, how one of the oldest marketing tools is breathing new life into the largest change in the last decade. Is your website "optimized," are you writing consistently, but not...

Atilus Launches Website For Gold Gerstein Group – Business Consulting...

We’re excited to announce the newly launched website for Gold Gerstein Group’s Business Consulting Division! Gold Gerstein Group's Business Consulting Division provides business advisory services that will help get your...

Atilus Launches Website For Florida Advertising Services

We're excited to announce the newly launched website for Florida Advertising Services! Florida Advertising Services of Southwest Florida is a family owned business that strives to be the best at...

Atilus Launches Website For Community Cooperative

We're excited to announce the launch of a new website for Community Cooperative! Community Cooperative in Fort Myers was looking to eliminate hunger and homelessness in Lee County, while simultaneously...

Tips for Choosing the Right Web Development Company

I'll let you in on a little secret about me, I'm addicted to old, historic homes. If I could I'd purchase every condemned home and restore that home back to...

What is Google My Business? Tips for Building Your Google...

Whether you’re the owner of a small business or a large corporation, you’re likely a bit familiar with “claiming your business listing on Google.” You’ve received phone calls about it,...

Builder Website Design

Everything Builders & Development Companies Should Know about Web Design and Internet Marketing In 10 years a LOT has changed in our business. Smart phones are now the #1 way...

Atilus Launches Website for Empowered Global

We’re excited to announce another website launch for Empowered Global! Empowered Global provides residential and commercial electrical service work in Bonita Springs, Estero, Naples, and Fort Myers. Susi and...

Top Elements for Real Estate Websites 2016

Early 2016 seems like the perfect time to talk about the top elements for the real estate websites. Real estate throughout the country is exploding, particularly here in Southwest Florida...

Atilus Launches New Website for Boxing Weekend in Tennessee

The Atilus team is proud to announce the newly designed website for the Ace Miller Memorial Boxing Tournament in Knoxville, TN! The Ace Miller Memorial Boxing Tournament is a philanthropic...

What is Google Knowledge Graph?

In the world of Web Development, creating a beautiful site is only the first step to growing a business online. In order for a site to be successful, you must...

Top 10 Pay Per Click Resources

Ever wanted to know more about pay per click and how it can help your business? Check out Atilus’ definitive list of the top 10 ppc resources for 2016. We've...

Business Reviews the Future of Digital Marketing

Every month we do training. This last month we learned about some Responsive Design trends, and the world's profound shift to digital. Some shocking statistics include: On average people check their phone...

What is PPC Marketing? A Comprehensive Guide to Boosting Your...

Are you struggling with your advertising efforts? Looking to maximize your business's online presence? If so, PPC marketing (Pay-Per-Click) could be the game-changer you need! PPC marketing is one of...

Top 10 Internet Marketing Blogs

Top 10 Internet Marketing Blogs Are you constantly on the go? Do you need quality reading material but don’t know where to look? You are not alone. Blogs are a...

Keyword Match Types In AdWords

Maximize Pay Per Click (PPC) Marketing with Keyword Types As you may or may not know, most of all local transactions begin with a search online. 90 percent to be...

Top 10 Signs Your Marketing Agency Doesn’t Know Digital

A lot of companies say they do web design and Internet marketing. There are some tell-tale signs that they might not be as good as their (own) marketing implies. How can...

What Makes a Great Website

I was thinking here this evening about a post that would lay-it-all-on-the-table, that would speak to both devs, and non-devs, both creators of websites, and those about to possibly go...

What is ReMarketing (ReTargeting) Advertising?

Have you been on the web searching for something, landed on a website, considered their product or service - only to become distracted and leave the website? Then slowly and...

Real Estate Agent Web Design Tips (10)

Being an agent is hard work. As busy as we are at Atilus, and as hard as all of us think our jobs are at times - in talking with...

Google Mobile Update & How it Affects Your Business

Google's mobile update has far-reaching implications for your website and business. Although the effects will be limited in the short term, in the longer term Google's making a clear statement...

Why Your Website Doesn’t Bring You Business

Your website is a potential lead-generating machine. Whether you realize it or not, your website can hold the power to unlocking unfathomable business for your company. However, chances are, you...

WordPress Vs. Custom Content Management System (CMS)

As the lead developer at Atilus I get asked to use all kinds of tools, and have built and used an array of tools to build a site, provide functionality,...

Local SEO (Search Engine Optimization)

... or how to get your business website to show up in Google. If you're a business owner or marketing manager familiar with the web you are probably familiar with the concept of...

ASP.NET MVC 4.5 Benefits

We need speed. Speed's what we need. Greasy, fast speed! And we don't need to go chasing chickens to get it either. In this post I highlight some of my...

Crossroads Treatment Center in Naples | Announcing Itself with a...

Working with non-profit organizations has always been a priority for Atilus. The owners, Zach and Harry, have served on numerous boards for non-profits for years and shown their further support...