bing code
Blog image Generating Quality Leads: Organic Search vs. Paid Search
Do you know the best way to generate leads for your business? Most business owners are always looking for ways to generate quality leads that convert into customers. However, with...
Read More Generating Quality Leads: Organic Search vs. Paid Search
Blog image Instagram Reels vs. TikTok: Which is Better for Business?
TikTok was the most downloaded app of 2021, with 656 million downloads. That's more than 100 million downloads ahead of Instagram, which was only downloaded 545 million times. On the...
Read More Instagram Reels vs. TikTok: Which is Better for Business?
Blog image What is the Difference Between Reach & Impressions on Facebook Ads?
With almost 3 billion active users on Facebook, how can one resist the allure of advertising on Facebook? Without a doubt, when it comes to enabling marketers to reach the...
Read More What is the Difference Between Reach & Impressions on Facebook Ads?
Blog image In-House vs. Outsourced Digital Marketing
Ready to ramp up your marketing efforts? Before you post a job for a Marketing Assistant and start reading resumes, consider outsourcing your marketing needs to a Florida digital marketing...
Read More In-House vs. Outsourced Digital Marketing
Blog image Why Are Facebook Ads Important?
In its infancy, Facebook was used to connect college students to one another. I remember when you used to have a school-affiliated email address to join! But now, Facebook is...
Read More Why Are Facebook Ads Important?
Blog image What’s the Difference Between SEO & AdWords?
Digital marketing encompasses a lot of activities that have a common goal: to help a company get more traffic and leads online. Two of the most well-known online marketing terms,...
Read More What’s the Difference Between SEO & AdWords?
Blog image Tips for Selecting a Digital Marketing Agency
2020 taught the world just how important digital marketing is. If you're like most small to medium-sized companies, you likely don't have an in-house team of marketing experts to help...
Read More Tips for Selecting a Digital Marketing Agency
Blog image Tips for Vetting & Hiring a Good Florida Web Design Company
2021 is upon us and a new year often brings about the idea that it's time for a fresh start. And given the emphasis that has been placed on virtual...
Read More Tips for Vetting & Hiring a Good Florida Web Design Company
Blog image What is the Most Effective Strategy for Local SEO?
One question I get asked a lot is "how is local SEO different from regular SEO?" And my answer is always the same. Search engine optimization is a broad umbrella...
Read More What is the Most Effective Strategy for Local SEO?
Blog image Atilus Video Q&A: Preparing for 2021
2021 is right around the corner and it's time to start thinking about your marketing plan. In this video, we discuss things you can do right now to prepare for...
Read More Atilus Video Q&A: Preparing for 2021
Blog image 5 Simple Instagram Marketing Tips for Business
A digital marketing strategy often includes social media. The most common social media platforms out there are: Facebook Instagram Twitter LinkedIn Pinterest The networks you decide to use will depend...
Read More 5 Simple Instagram Marketing Tips for Business
Blog image Introducing Boat Marketing Podcast by Atilus & Boat Marketing Pros
We are happy to introduce, Boat Marketing Podcast brought to you by Atilus & Boat Marketing Pros! Are you a business owner, general manager, or marketing manager in the marine...
Read More Introducing Boat Marketing Podcast by Atilus & Boat Marketing Pros
Blog image How Businesses Can Communicate to Customers During COVID-19
The COVID-19 outbreak is affecting businesses all over the world. Depending on the state, many businesses are being forced to shut down or adjust their operations due to shelter at...
Read More How Businesses Can Communicate to Customers During COVID-19
Blog image Covid-19 Resources: How To Access Google & Facebook’s Small Business Ad Credits
During the COVID-19 crisis, many small businesses are struggling to stay afloat and are uncertain of what adjustments to make to their marketing plans and budget. Google & Facebook, which...
Read More Covid-19 Resources: How To Access Google & Facebook’s Small Business Ad Credits
Blog image Work from Home Tips from a Digital Agency
Since many people are taking precautions and social distancing amid the COVID-19 pandemic, working from home is now more popular than ever. We are very lucky to have technology that...
Read More Work from Home Tips from a Digital Agency
Blog image How to Use Digital Tools to Define Your Target Audience
Your audience should be the driving force behind everything you do in marketing your business. Every word of copy, every design choice, and where you choose to spend your budget...
Read More How to Use Digital Tools to Define Your Target Audience
Blog image Social Media in 2020: Changes, Trends & Things to Watch
I recently wrote a blog on the latest marketing trends coming in 2020, which touched on everything from voice search, to podcasts, and SEO changes. While I briefly touched on...
Read More Social Media in 2020: Changes, Trends & Things to Watch
Blog image 5 Sources Where You Can Learn More About SEO and Digital Marketing
Whether you are a professional already immersed in the digital world or a beginner trying to grasp the skills that are so popular today, we always have something new to...
Read More 5 Sources Where You Can Learn More About SEO and Digital Marketing
Blog image Top Digital Marketing Trends to Look For in 2020
It’s hard to believe 2019 is almost over! The end of the year is always a great time to reflect on the changes of the past year and look ahead...
Read More Top Digital Marketing Trends to Look For in 2020
Blog image Do You Need a Podcast? What to Know About the Latest Marketing Trend
I recently wrote a blog about how creating effective content marketing is a great way to grow your business. When people think content marketing, they often think primarily of blogging,...
Read More Do You Need a Podcast? What to Know About the Latest Marketing Trend
Blog image 6 Easy Steps to Market Your Local Event Online
Event marketing is a tricky business. I don’t claim to know how to put together an event from A-Z, and I commend those who are able to pull off events...
Read More 6 Easy Steps to Market Your Local Event Online
Blog image How to Create Effective Content Marketing
If you’re looking for ways to grow your business online, content marketing is a great place to start. You may have heard the words “content marketing” as a buzzword around...
Read More How to Create Effective Content Marketing
Blog image 3 Things to Learn from Social Media Influencers
Social media influencers are dominating the digital space and have become a successful component in digital marketing strategies. An article published on Wall Street calls influencers – Kingpins of the...
Read More 3 Things to Learn from Social Media Influencers
Blog image Press Release: Local Digital Agency Appoints New Director Of Sales
LOCAL DIGITAL AGENCY APPOINTS NEW DIRECTOR OF SALES (BONITA SPRINGS, FL, October 2, 2019) – Atilus, a full-service digital agency in Bonita Springs, has appointed a new director of sales,...
Read More Press Release: Local Digital Agency Appoints New Director Of Sales
Blog image How to Make Your Social Media More Accessible
If you’ve been to our blog before, you’ve probably seen several articles about ADA website compliance and accessibility. Here at Atilus, we advocate and promote web accessibility internally as well...
Read More How to Make Your Social Media More Accessible
Blog image What Does a Website Cost? Web Development Costs for 2019
The web design and development industry has been around for quite some time now, but we’ve found that pricing in this industry continues to be scattered across the board. When...
Read More What Does a Website Cost? Web Development Costs for 2019
Blog image Are You Bungling Your Blog Homepage Design?
Written by Rachel Leist When you're first starting a blog for your business, it's easy to forget about its homepage design. You're focused on getting posts up on the blog...
Read More Are You Bungling Your Blog Homepage Design?
Blog image Don’t Ignore Amazon’s Digital Marketing Platform
When we talk about digital platforms for marketing, there are usually two major players that we reference: Facebook & Google. We have had numerous blog posts on the Atilus site...
Read More Don’t Ignore Amazon’s Digital Marketing Platform
Blog image 3 Tips for Taking Photos for Your Website Using an iPhone
Photography is essential to your website. Imagery on your website is what helps depict your brand, service, and product to your potential clients or consumers. The design of your website...
Read More 3 Tips for Taking Photos for Your Website Using an iPhone
Blog image How to Send the Perfect Marketing Email
Recently, I had the chance to attend a local digital summit and learn about new trends in internet marketing. One of the speakers at the event was from Constant Contact,...
Read More How to Send the Perfect Marketing Email
Blog image Instagram Ad Targeting in Real Life
We’re a small team, so every day we have lunch, we gather in the conference room. Our lunchtime gathering often consists of YouTube videos, gameplay, or just catching up. One...
Read More Instagram Ad Targeting in Real Life
Blog image Early Spring Cleaning: Refreshing Your Website for 2019 & General Website Tips
The holidays are usually a time of reflection. For Atilus, it’s often also a time to button things up for the New Year; making sure all big projects are finished,...
Read More Early Spring Cleaning: Refreshing Your Website for 2019 & General Website Tips
Blog image 6 Hidden Gems on Your Company’s Facebook Page
Facebook has come a long way in offering businesses tools to promote their products and services. What once used to be simple “fan” pages has turned into a robust, almost...
Read More 6 Hidden Gems on Your Company’s Facebook Page
Blog image What is Influencer Marketing?
Influencer marketing is nothing new, but it has recently become a buzzword in the marketing world. Influencer marketing combines old and new marketing tools, taking the idea of a celebrity...
Read More What is Influencer Marketing?
Blog image The Rise of Vertical Storytelling
As the way people consume content and interact with brands becomes increasingly mobile, a new concept of “vertical storytelling” has emerged. Think about when you take out your phone to...
Read More The Rise of Vertical Storytelling
Blog image The 8 Kinds of Videos to Help Market Your Business
It’s no secret that in our digital world, video is an extremely powerful tool to communicate and capture an audience. From a marketing perspective, utilizing video in digital channels is...
Read More The 8 Kinds of Videos to Help Market Your Business
Blog image Big Changes are Coming from Facebook Advertising
We’ve heard a lot about Facebook in the media thanks to Mark Z’s 11-hour testimony before Congress. Put that together with the public uproar of the #DeleteFacebook movement and we're...
Read More Big Changes are Coming from Facebook Advertising
Blog image Confessions of a Full-Service Digital Agency
We are Atilus Web Design... but we do much more than our name implies.  As a full-service digital agency, the array of offerings that we provide may even surprise some...
Read More Confessions of a Full-Service Digital Agency
Blog image The 6 Factors That Determine Your Instagram Feed
Instagram recently announced it hit 1 billion monthly users, up from 800 million in September. This makes Instagram the fastest growing social media platform since its launch in 2010. Studies...
Read More The 6 Factors That Determine Your Instagram Feed
Blog image How Content Marketing Can Help Build Your Business
Digital marketing is essential for any company to connect with customers – and technology has created many more opportunities to reach customers online. Therefore, it has become an umbrella term...
Read More How Content Marketing Can Help Build Your Business
Blog image What is the GDPR and how does it affect you?
Over the past few months, there have been countless news stories about how our data is being used online. Between Facebook, Google, and our devices – data is constantly being...
Read More What is the GDPR and how does it affect you?
Blog image Digital Marketing Best Practices for Events
Last weekend we were honored to be a part of another successful event at our client's downtown center and it got me thinking that a great post would be one...
Read More Digital Marketing Best Practices for Events
Blog image Social Media by the Numbers
Isn’t it hard to believe that social media has only been around since 1997? With extremely high users on Facebook and Instagram nowadays, it seems like if you aren’t on...
Read More Social Media by the Numbers
Blog image 5 Reasons All Businesses Need a Website & Digital Marketing
I recently received a print marketing piece titled “5 Reasons Start-Ups Need Print.” I read this, and it frustrated me. Are print companies still targeting startups to spend money on...
Read More 5 Reasons All Businesses Need a Website & Digital Marketing
Blog image Facebook Ads vs. Google Adwords: Which is Better for Your Business?
Google and Facebook dominate the online advertising space. At Atilus, we want to help our clients make the most of their advertising budget, so it’s important for us to understand...
Read More Facebook Ads vs. Google Adwords: Which is Better for Your Business?
Blog image Local SEO: What it is & How to Properly Set It Up
Local SEO. A lot of people ignore it. What is it? What does it really do? Does my business need it? Here at Atilus, we’re always searching for new ways...
Read More Local SEO: What it is & How to Properly Set It Up
Blog image LinkedIn InMail Advertising
When it comes to social media advertising, LinkedIn is one of the leading B2B paid advertising platforms out there. Throughout this post I will break down two types of InMail...
Read More LinkedIn InMail Advertising
Blog image The Benefits of Creating a Marketing Calendar
Your organization’s marketing plan is important. You and your team (or your agency) have spent countless hours on researching, defining tactics, creating messaging, and most importantly, defining what all of...
Read More The Benefits of Creating a Marketing Calendar
Blog image SOCIAL MEDIA BEST PRACTICES IN 2017
As with everything internet-wise, social media is evolving. We saw the rise of video in 2016, whether it be on Facebook, Snapchat, or any other platform. Who doesn’t love the...
Read More SOCIAL MEDIA BEST PRACTICES IN 2017
Blog image Four Holiday Branding Tips
It's crazy to think that Christmas is only two days away. Where does all the time go? During the holidays it's a perfect time for businesses of all sizes to...
Read More Four Holiday Branding Tips
Blog image Local PR & SEO – 10 Steps to Dominate Local Search Using Press Releases
SEO, and Local SEO, isn't a mystery. And we're peeling back the curtain so you can see just how we analyze, strategize, implement, measure, and refine our own local SEO...
Read More Local PR & SEO – 10 Steps to Dominate Local Search Using Press Releases
Blog image Designing an Email Newsletter
A great way of marketing is email newsletters.  Though this method may seem a bit outdated, but there are still followers who do not like to use social media in...
Read More Designing an Email Newsletter
Blog image Instagram Social Media Marketing | Do You Need An Instagram?
Do You Need An Instagram? When it comes to Instagram social media marketing, Instagram is the relatively new guy on campus (launched in October 2010). The photo sharing application has...
Read More Instagram Social Media Marketing | Do You Need An Instagram?
Blog image PR & SEO – One “Old-School” Secret to Amazing SEO Results
PR and SEO, how one of the oldest marketing tools is breathing new life into the largest change in the last decade. Is your website "optimized," are you writing consistently, but not...
Read More PR & SEO – One “Old-School” Secret to Amazing SEO Results
Blog image Builder Website Design
Everything Builders & Development Companies Should Know about Web Design and Internet Marketing In 10 years a LOT has changed in our business. Smart phones are now the #1 way...
Read More Builder Website Design
Blog image 3 Professional Selling Tips for Beginners
As many of you already know, I recently joined the sales team here at Atilus (March 2015) – yes, I keep track. I’ll tell you first hand that I was...
Read More 3 Professional Selling Tips for Beginners
Blog image Top Elements for Real Estate Websites 2016
Early 2016 seems like the perfect time to talk about the top elements for the real estate websites. Real estate throughout the country is exploding, particularly here in Southwest Florida...
Read More Top Elements for Real Estate Websites 2016
Blog image What is Google Knowledge Graph?
In the world of Web Development, creating a beautiful site is only the first step to growing a business online. In order for a site to be successful, you must...
Read More What is Google Knowledge Graph?
Blog image Business Reviews the Future of Digital Marketing
Every month we do training. This last month we learned about some Responsive Design trends, and the world's profound shift to digital. Some shocking statistics include: On average people check their phone...
Read More Business Reviews the Future of Digital Marketing
Blog image Top 10 Internet Marketing Blogs
Top 10 Internet Marketing Blogs Are you constantly on the go? Do you need quality reading material but don’t know where to look? You are not alone. Blogs are a...
Read More Top 10 Internet Marketing Blogs
Blog image Top 10 Signs Your Marketing Agency Doesn’t Know Digital
A lot of companies say they do web design and Internet marketing. There are some tell-tale signs that they might not be as good as their (own) marketing implies. How can...
Read More Top 10 Signs Your Marketing Agency Doesn’t Know Digital
Blog image Why Your Website Doesn’t Bring You Business
Your website is a potential lead-generating machine. Whether you realize it or not, your website can hold the power to unlocking unfathomable business for your company. However, chances are, you...
Read More Why Your Website Doesn’t Bring You Business
Blog image WordPress Vs. Custom Content Management System (CMS)
As the lead developer at Atilus I get asked to use all kinds of tools, and have built and used an array of tools to build a site, provide functionality,...
Read More WordPress Vs. Custom Content Management System (CMS)
Blog image Local SEO (Search Engine Optimization)
... or how to get your business website to show up in Google. If you're a business owner or marketing manager familiar with the web you are probably familiar with the concept of...
Read More Local SEO (Search Engine Optimization)
Blog image Should You Use Pinterest for Business?
I’m a huge fan of Pinterest (I’ll have you know that I just reached my 3,000th pin). I use it as a resource for a variety of things: recipes, new...
Read More Should You Use Pinterest for Business?
Blog image It’s Back: The Allure of Starbucks’ Pumpkin Spice Latte
Ask any of my friends, family members, or coworkers what my favorite time of year is.  (I’ll wait here.) It’s fall! Since I live in Southwest Florida, the fall season...
Read More It’s Back: The Allure of Starbucks’ Pumpkin Spice Latte
Blog image Internet Use Among Seniors
This post has been updated for 2016.  It's now been many years since my grandfather died. He suffered from pancreatic cancer, and it finally won. He had already beat colon cancer, but...
Read More Internet Use Among Seniors
Blog image The Game is On: Marketing Strategy for Quality Business Prospects
This blog article was written as a team project by Erica Castner of the Greater Fort Myers Chamber of Commerce and Phil Stalnaker from Atilus Web Development and Internet Marketing....
Read More The Game is On: Marketing Strategy for Quality Business Prospects
Blog image Should I Use Facebook (as a Business)?
Time changes things. I can still remember the time when you could only get on Facebook with a verified school email. I can also remember when Mikey liked Kix. I...
Read More Should I Use Facebook (as a Business)?
Blog image Social Media & Your Business
I've been on a mission lately - to educate businesses on what matters to their bottom line. Do you feel you're spending too much on conventional advertising (yellow pages, print...
Read More Social Media & Your Business
Blog image How to Remove Bad Reviews
How to Remove Bad Reviews - Atilus' 8 step guide to minimizing the effects of negative reviews on search engines and retail websites, while simultaneously growing your business. This article...
Read More How to Remove Bad Reviews
Blog image Watching “Dunk City” Explode on Social Media
#FGCU #FloridaGC #FloridaGulfCoastUniversity #DunkCity – what do these terms have in common? All were trending topics on Twitter at some point this weekend. All were topics I’d never expect to...
Read More Watching “Dunk City” Explode on Social Media
Blog image Web Design Guidelines to Live (and Design) By
We all know there are no “set” rules for designing a website. Like any other form of art (and advertisement), the design is completely subjective. However, there is one thing...
Read More Web Design Guidelines to Live (and Design) By
Blog image Is Pinterest Profitable for Your Business?
Pinterest is the hottest topic in social media trends today. At least in terms of bloggers jumping in to classify what it is and what this means. So, today I...
Read More Is Pinterest Profitable for Your Business?
Blog image How to Setup Google Conversion Tracking
What do Dolph Lundgren, Thor, and Leprechauns have to do with Google Analytics' conversion tracking? Find out... learn more about how to setup google conversion tracking. Introduction to Conversions This...
Read More How to Setup Google Conversion Tracking
Blog image Internet Marketing’s Best Invesment
There are all kinds of incredible and attractive Internet campaigns (ways to market your business online) you can get involved in. You may be a social media wizard or a...
Read More Internet Marketing’s Best Invesment
Blog image What Kind Of Facebook Advertising Is Right For You?
Social media marketing has certainly been the hottest topic in business over the last year or two. Entrepreneurs and start up businesses have been popping up all over the place...
Read More What Kind Of Facebook Advertising Is Right For You?