Social Media

Benefits of Instagram for Businesses in 2023

As of 2023, Instagram has over 1.38 billion active users worldwide. In the fast-paced world of digital marketing, Instagram business, Instagram advertising, and Instagram content strategy have become essential components...

The Top 10 YouTube Statistics Every Marketer Should Know

YouTube has become more than just a video-sharing platform; it's a powerful marketing tool that businesses can't afford to ignore. With billions of users and an ever-growing library of content,...

Benefits of Influencer Marketing: A Game-Changer for Brands

It's no secret that social media has become an integral part of our daily lives. With the rise of social media platforms such as Instagram, Twitter, and Facebook, influencers have...

Generating Quality Leads: Organic Search vs. Paid Search

Do you know the best way to generate leads for your business? Most business owners are always looking for ways to generate quality leads that convert into customers. However, with...

Instagram Reels vs. TikTok: Which Social Media Platform is Better...

TikTok was the most downloaded app of 2021, with 656 million downloads. That's more than 100 million downloads ahead of Instagram, which was only downloaded 545 million times. On the...

What is the Difference Between Reach & Impressions on Facebook...

With almost 3 billion active users on Facebook, how can one resist the allure of advertising on Facebook? Facebook is undoubtedly extremely powerful and thorough when it comes to enabling...

Mastering Digital Marketing: In-House vs. Outsourced Solutions

Ready to ramp up your marketing efforts? Before you post a job for a Marketing Assistant and start reading resumes, consider outsourcing your marketing needs to a Florida digital marketing...

Why Are Facebook Ads Important?

In its infancy, Facebook was used to connect college students to each other. Remember when you used to have a school-affiliated email address to join? But now, Facebook is known...

What’s the Difference Between SEO & AdWords?

Digital marketing encompasses many activities with a common goal: to help a company increase its online traffic and leads. Two of the most well-known online marketing terms, even by those...

Tips for Selecting a Digital Marketing Agency

2020 taught the world just how important digital marketing is. If you're like most small to medium-sized companies, you likely don't have an in-house team of marketing experts to help...

Tips for Vetting & Hiring a Good Florida Web Design...

2021 is upon us, and a new year often brings about the idea that it's time for a fresh start. Given the emphasis that has been placed on virtual gatherings...

What is the Most Effective Strategy for Local SEO?

One question I get asked a lot is "How is local SEO different from regular SEO?" And my answer is always the same. Search engine optimization is a broad umbrella...

Atilus Video Q&A: Preparing for 2021

2021 is right around the corner and it's time to start thinking about your marketing plan. In this video, we discuss things you can do right now to prepare for...

5 Simple Instagram Marketing Tips for Business

A digital marketing strategy often includes social media. The most common social media platforms out there are: Facebook Instagram Twitter LinkedIn Pinterest The networks you decide to use will depend...

Introducing Boat Marketing Podcast by Atilus & Boat Marketing Pros

We are happy to introduce, the Boat Marketing Podcast brought to you by Atilus & Boat Marketing Pros! Are you a business owner, general manager, or marketing manager in the...

How Businesses Can Communicate to Customers During COVID-19

The COVID-19 outbreak is affecting businesses worldwide. Depending on the state, many businesses are being forced to shut down or adjust their operations due to shelter-at-home or social distancing regulations....

Covid-19 Resources: How To Access Google & Facebook’s Small Business...

During the COVID-19 crisis, many small businesses struggle to stay afloat and are uncertain what adjustments to make to their marketing plans and budget. Google & Facebook, which are two...

Work from Home Tips from a Digital Agency

Since many people are taking precautions and social distancing amid the COVID-19 pandemic, working from home is now more popular than ever. We are very lucky to have technology that...

How to Use Digital Tools to Define Your Target Audience

Your audience should be the driving force behind everything you do in marketing your business. Every word of copy, every design choice, and where you choose to spend your budget...

Social Media in 2020: Changes, Trends & Things to Watch

I recently wrote a blog on the latest marketing trends coming in 2020, which touched on everything from voice search to podcasts, and SEO changes. While I briefly touched on...

5 Sources Where You Can Learn More About SEO and...

Whether you are a professional already immersed in the digital world or a beginner trying to grasp the skills that are so popular today, we always have something new to...

Top Digital Marketing Trends to Look For in 2020

It’s hard to believe 2019 is almost over! The end of the year is always a great time to reflect on the changes of the past year and look ahead...

Do You Need a Podcast? What to Know About the...

I recently wrote a blog about how creating effective content marketing is a great way to grow your business. When people think content marketing, they often think primarily of blogging,...

6 Easy Steps to Market Your Local Event Online

Event marketing is a tricky business. I don’t claim to know how to put together an event from A-Z, and I commend those who are able to pull off events...

How to Create Effective Content Marketing

Content marketing is a great place to start if you’re looking for ways to grow your business online. You may have heard the words “content marketing” as a buzzword around...

3 Things to Learn from Social Media Influencers

Social media influencers are dominating the digital space and have become a successful component in digital marketing strategies. An article published on Wall Street calls influencers – Kingpins of the...

Press Release: Local Digital Agency Appoints New Director Of Sales

LOCAL DIGITAL AGENCY APPOINTS NEW DIRECTOR OF SALES (BONITA SPRINGS, FL, October 2, 2019) – Atilus, a full-service digital agency in Bonita Springs, has appointed a new director of sales,...

How to Make Your Social Media More Accessible

If you’ve visited our blog before, you’ve probably seen several articles about ADA website compliance and accessibility. Here at Atilus, we advocate and promote web accessibility internally and to our...

What Does a Website Cost? Web Development Costs for 2019

The web design and development industry has been around for quite some time now, but we’ve found that pricing in this industry continues to be scattered across the board. When...

Are You Bungling Your Blog Homepage Design?

Written by Rachel Leist When you're first starting a blog for your business, it's easy to forget about its homepage design. You're focused on getting posts up on the blog...

Don’t Ignore Amazon’s Digital Marketing Platform

When we talk about digital platforms for marketing, there are usually two major players that we reference: Facebook & Google. We have had numerous blog posts on the Atilus site...

3 Tips for Taking Photos for Your Website Using an...

Photography is essential to your website. Imagery on your website is what helps depict your brand, service, and product to your potential clients or consumers. The design of your website...

How to Send the Perfect Marketing Email

Recently, I had the chance to attend a local digital summit and learn about new trends in internet marketing. One of the speakers at the event was from Constant Contact,...

Instagram Ad Targeting in Real Life

We’re a small team, so every day we have lunch, we gather in the conference room. Our lunchtime gathering often consists of YouTube videos, gameplay, or just catching up. One...

Early Spring Cleaning: Refreshing Your Website for 2019 & General...

The holidays are usually a time of reflection. For Atilus, it’s often also a time to button things up for the New Year; making sure all big projects are finished,...

6 Hidden Gems on Your Company’s Facebook Page

Facebook has come a long way in offering businesses tools to promote their products and services. What once used to be simple “fan” pages has turned into a robust, almost...

What is Influencer Marketing?

Influencer marketing is nothing new, but it has recently become a buzzword in the marketing world. Influencer marketing combines old and new marketing tools, taking the idea of a celebrity...

The Rise of Vertical Storytelling

As the way people consume content and interact with brands becomes increasingly mobile, a new concept of “vertical storytelling” has emerged. Think about when you take out your phone to...

The 8 Kinds of Videos to Help Market Your Business

It’s no secret that in our digital world, video is an extremely powerful tool to communicate and capture an audience. From a marketing perspective, utilizing video in digital channels is...

Big Changes are Coming from Facebook Advertising

We’ve heard a lot about Facebook in the media thanks to Mark Z’s 11-hour testimony before Congress. Put that together with the public uproar of the #DeleteFacebook movement and we're...

Confessions of a Full-Service Digital Agency

We are Atilus Web Design... but we do much more than our name implies. As a full-service digital agency, the array of offerings that we provide may even surprise some...

The 6 Factors That Determine Your Instagram Feed

Instagram recently announced it hit 1 billion monthly users, up from 800 million in September. This makes Instagram the fastest growing social media platform since its launch in 2010. Studies...

How Content Marketing Can Help Build Your Business

Digital marketing is essential for any company to connect with customers – and technology has created many more opportunities to reach customers online. Therefore, it has become an umbrella term...

What is the GDPR and how does it affect you?

Over the past few months, there have been countless news stories about how our data is being used online. Between Facebook, Google, and our devices – data is constantly being...

Digital Marketing Best Practices for Events

Last weekend we were honored to be a part of another successful event at our client's downtown center and it got me thinking that a great post would be one...

Social Media by the Numbers

Isn’t it hard to believe that social media has only been around since 1997? With extremely high users on Facebook and Instagram nowadays, it seems like if you aren’t on...

5 Reasons All Businesses Need a Website & Digital Marketing

I recently received a print marketing piece titled “5 Reasons Start-Ups Need Print.” I read this, and it frustrated me. Are print companies still targeting startups to spend money on...

Facebook Ads vs. Google Adwords: Which is Better for Your...

Google and Facebook dominate the online advertising space. At Atilus, we want to help our clients make the most of their advertising budget, so it’s important for us to understand...

Local SEO: What it is & How to Properly Set...

Local SEO. A lot of people ignore it. What is it? What does it really do? Does my business need it? Here at Atilus, we’re always searching for new ways...

LinkedIn InMail Advertising

When it comes to social media advertising, LinkedIn is one of the leading B2B paid advertising platforms out there. Throughout this post I will break down two types of InMail...

The Benefits of Creating a Marketing Calendar

Your organization’s marketing plan is important. You and your team (or your agency) have spent countless hours on researching, defining tactics, creating messaging, and most importantly, defining what all of...

SOCIAL MEDIA BEST PRACTICES IN 2017

As with everything internet-wise, social media is evolving. We saw the rise of video in 2016, whether it be on Facebook, Snapchat, or any other platform. Who doesn’t love the...

Four Holiday Branding Tips

It's crazy to think that Christmas is only two days away. Where does all the time go? During the holidays it's a perfect time for businesses of all sizes to...

Local PR & SEO – 10 Steps to Dominate Local...

SEO, and Local SEO, isn't a mystery. And we're peeling back the curtain so you can see just how we analyze, strategize, implement, measure, and refine our own local SEO...

Designing an Email Newsletter

A great way of marketing is email newsletters. Though this method may seem a bit outdated, but there are still followers who do not like to use social media in...

Instagram Social Media Marketing | Do You Need An Instagram?

Do You Need An Instagram? When it comes to Instagram social media marketing, Instagram is the relatively new guy on campus (launched in October 2010). The photo sharing application has...

PR & SEO – One “Old-School” Secret to Amazing SEO...

PR and SEO, how one of the oldest marketing tools is breathing new life into the largest change in the last decade. Is your website "optimized," are you writing consistently, but not...

Builder Website Design

Everything Builders & Development Companies Should Know about Web Design and Internet Marketing In 10 years a LOT has changed in our business. Smart phones are now the #1 way...

3 Professional Selling Tips for Beginners

As many of you already know, I recently joined the sales team here at Atilus (March 2015) – yes, I keep track. I’ll tell you first hand that I was...

Top Elements for Real Estate Websites 2016

Early 2016 seems like the perfect time to talk about the top elements for the real estate websites. Real estate throughout the country is exploding, particularly here in Southwest Florida...

What is Google Knowledge Graph?

In the world of Web Development, creating a beautiful site is only the first step to growing a business online. In order for a site to be successful, you must...

Business Reviews the Future of Digital Marketing

Every month we do training. This last month we learned about some Responsive Design trends, and the world's profound shift to digital. Some shocking statistics include: On average people check their phone...

Top 10 Internet Marketing Blogs

Top 10 Internet Marketing Blogs Are you constantly on the go? Do you need quality reading material but don’t know where to look? You are not alone. Blogs are a...

Top 10 Signs Your Marketing Agency Doesn’t Know Digital

A lot of companies say they do web design and Internet marketing. There are some tell-tale signs that they might not be as good as their (own) marketing implies. How can...

Why Your Website Doesn’t Bring You Business

Your website is a potential lead-generating machine. Whether you realize it or not, your website can hold the power to unlocking unfathomable business for your company. However, chances are, you...

WordPress Vs. Custom Content Management System (CMS)

As the lead developer at Atilus I get asked to use all kinds of tools, and have built and used an array of tools to build a site, provide functionality,...

Local SEO (Search Engine Optimization)

... or how to get your business website to show up in Google. If you're a business owner or marketing manager familiar with the web you are probably familiar with the concept of...

Should You Use Pinterest for Business?

I’m a huge fan of Pinterest (I’ll have you know that I just reached my 3,000th pin). I use it as a resource for a variety of things: recipes, new...

It’s Back: The Allure of Starbucks’ Pumpkin Spice Latte

Ask any of my friends, family members, or coworkers what my favorite time of year is. (I’ll wait here.) It’s fall! Since I live in Southwest Florida, the fall season...

Internet Use Among Seniors

This post has been updated for 2016. It's now been many years since my grandfather died. He suffered from pancreatic cancer, and it finally won. He had already beat colon cancer, but...

The Game is On: Marketing Strategy for Quality Business Prospects

This blog article was written as a team project by Erica Castner of the Greater Fort Myers Chamber of Commerce and Phil Stalnaker from Atilus Web Development and Internet Marketing....

Should I Use Facebook (as a Business)?

Time changes things. I can still remember the time when you could only get on Facebook with a verified school email. I can also remember when Mikey liked Kix. I...

Social Media & Your Business

I've been on a mission lately - to educate businesses on what matters to their bottom line. Do you feel you're spending too much on conventional advertising (yellow pages, print...

How to Remove Bad Reviews

How to Remove Bad Reviews - Atilus' 8 step guide to minimizing the effects of negative reviews on search engines and retail websites, while simultaneously growing your business. This article...

Watching “Dunk City” Explode on Social Media

#FGCU #FloridaGC #FloridaGulfCoastUniversity #DunkCity – what do these terms have in common? All were trending topics on Twitter at some point this weekend. All were topics I’d never expect to...

Web Design Guidelines to Live (and Design) By

We all know there are no “set” rules for designing a website. Like any other form of art (and advertisement), the design is completely subjective. However, there is one thing...

Is Pinterest Profitable for Your Business?

Pinterest is the hottest topic in social media trends today. At least in terms of bloggers jumping in to classify what it is and what this means. So, today I...

How to Setup Google Conversion Tracking

What do Dolph Lundgren, Thor, and Leprechauns have to do with Google Analytics' conversion tracking? Find out... learn more about how to setup google conversion tracking. Introduction to Conversions This...

Internet Marketing’s Best Invesment

There are all kinds of incredible and attractive Internet campaigns (ways to market your business online) you can get involved in. You may be a social media wizard or a...

What Kind Of Facebook Advertising Is Right For You?

Social media marketing has certainly been the hottest topic in business over the last year or two. Entrepreneurs and start up businesses have been popping up all over the place...