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November 10, 2015

Construction Marketing Ideas for Southwest Florida Builders

Author: Harry Casimir

Is Your Construction Firm Made for Mobile?


Southwest Florida Builders need to plan ahead to meet their audience in the moment – they need to adjust to the new phrase “Mobile First”. Every consumer is now mobile and connected, meaning that your construction firm needs to be able to go where your users go. Wendy Clark, President, Sparkling Brands & Strategic Marketing for Coca-Cola North America couldn’t have said it better – “Mobile is at the core of everything we’re doing. If we can’t make a story work on a 4-inch-by-2-inch screen, then it doesn’t work, and it doesn’t go further.”

According to Google, your construction firm needs to adopt three basic principals when it comes to mobile:

  1. Portable: Your idea must be able to go where the user goes. If your business can’t, you are not mobile.
  2. Personal: Does your business cater to the individual needs and desires of every user? Is the experience unique to the user?
  3. Perpetual: Never ending and never changing. Mobile is always on.

What does this all mean for Southwest Florida builders? Mobile has changed the way consumers behave – consumers are connected online and are actively using their devices to find, evaluate, and make a decision based on the information that is presented to them. How does your construction firm get in front of those searches and how do you provide the information they are seeking?

How connected are consumers? There’s no denying that smartphones are a part of everyday life. Thanks to Google for providing these statistics: “Over two-thirds of smart phone users (68%) say they check their phone within 15 minutes of waking up in the morning. 87% always have their smartphones at their side, day and night. And, in many countries, more searches take place on mobile devices than on computers.” The power is now in the hands of the connected consumer. The connected consumer now has the ability to navigate through information, advertisements, content, products, and services on their own terms.

How Southwest Florida Builders Can Capture Connected Consumers

Do you give your users a complete mobile experience? Consumers are making decisions faster than ever before, and it’s because of these so called “Micro-Moments”. Consumers are looking for relevant information regarding your brand and at the exact moment they are searching for it. The more relevant you can be about your brand and product/service the higher of a chance you have at capturing that consumer – turning them into a potential lead.


If your construction firm is not offering users a complete mobile experience – super fast load times, innovative mobile deign, useful functionality, and informational content, your construction firm will plummet to the bottom of the ocean. [Really] – If you’re not offering your users a unique mobile experience those users will switch to another builder’s site. When a user lands on your website what does your brand convey? Does it tell your story immediately?

Speed is key: Like I mentioned earlier, consumers want information at the exact moment they are looking for it. Website load time is one of the #1 factors in page abandonment – “40% of shoppers will wait no more than three seconds before abandoning a retail or travel site.” This just goes to show you that speed trumps design. You can have the most innovative design on your builders website, but if you don’t have speed you’ve now lost out on potential business.


Check to see your page speed insights [Here]. If you have any questions depending on your results, feel free to send me an email and I’d be happy to explain your analysis. We also have a well staffed technical team to help you improve your site’s speed.

Create a Seamless Mobile Experience with Atilus

Atilus doesn’t just build websites. Our team is cross-trained to make sure your Florida construction firm grows its business online. Our team has the Internet marketing and technical knowledge to make your firm succeed. If you are interested in learning more about how to create a seamless mobile experience for your users contact us.

Harry Casimir

Harry Casimir is our CEO and co-founder. He specializes in all aspects of technology from hosting to server maintenance and provides overall strategic direction for our team.

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