Designing an Email Newsletter

Designing an Email Newsletter

A great way of marketing is email newsletters.  Though this method may seem a bit outdated, there are still followers who do not like to use social media in general. People who are interested in your company/organization look forward to that monthly or weekly mailer that goes out. Sure, a decent number of people will throw the emails in the recycle bin, but that’s just the way things are. There are certain design methods that will help get your message across as opposed to not being seen at all.

1. Keep things simple. You don’t need to have paragraphs and paragraphs in your email newsletter. That’s what your website is for! The email newsletters’ main purpose is to get people over to your website, so it needs to be enticing. A user most likely isn’t going to sit and read over a 300-word email (I know I am not). Don’t shove information down the user’s throat; instead, give them a chance to learn about you and what you’re offering them.
2. Use a hero image. A hero image is a great way to get your message across in under a couple of seconds. Adding a button here is also a great idea; you display the message and an action that they can take if they want to pursue. Your email should always have a call to action.
3. Include your logo on its own. Make sure that your logo is very prominent in your email; it is very important that the user knows/recognizes your logo. Otherwise, they may think the email could be unofficial.
4. Add contact information. A user may have questions about a certain product or service you are offering. Good things to add here would be: social media, phone number, address, and reply email. These methods of contact information also work as a sort of validation that you are a real company and you aren’t hiding under a fake address, etc.

There are many different variations and ways to create an email newsletter, but it is always best to keep things short, and I cannot stress that enough. Millennials barely read anymore!