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January 20, 2012

Google & Mobile Internet Use

Author: Valerie Baker

We received an email from Google yesterday and it’s clear that they think Mobile is the direction to head in, in 2012. They’ve come out with a great big promotion revolving around Mobile – and if that constant “new text” ding the iPhone makes showing up EVERYWHERE! isn’t enough to prove to you that Smart Phones and mobile search has exploded take a look at some of the facts Google highlights in their promotions:

  • Amazing Facts About Mobile Internet Use
  • Mobile Searches Have Grown 500% in the Last Two Years
  • 61% of Mobile Users Call a Business After Searching for it… 59% Visit Their Store
  • By 2013, More People Will Use Their Mobile Phones than PCs to Get Online
  • There Will Be 1 Mobile Device for Every Person by 2015

How Can You Go Mobile?

Going Mobile with your web presence and marketing requires considerations of just those two elements:

  1. Making sure your website is mobile…
  2. Targeting mobile users with your marketing

Luckily AdWords makes that simple and…


(it’s part of your management! – we’re constantly working to bring you the most visitors/customers/leads)

It’s true as Google suggests – a mobile optimized web presence is no longer just a “nice to have” in fact, in most of the world a phone is the only way to access the web. With the cost of smart phones going down, and power going through the roof – coupled with tablets (which employ similar design considerations) and the facts above – it’s clear mobile is not just an afterthought – and at the very least can differentiate you from your competitors. At the most – it can, and in some cases has, become one of the greatest sources of new business.

What is a Mobile Optimized Website?

A mobile optimized website is one that is formatted for the mobile device. You may have noticed that there are some differences between your phone (or tablet) and your computer. The screen on your computer is larger, there are more “pixels” and you manipulate it differently (using a keyboard and mouse). Mobile devices are different… they’re laid out differently, have much smaller screens, and are manipulated (generally) with touch/fingers.

Additionally users expect fast sites. This is a little easier to accomplish on a desktop where connections are larger and processing power greater. On a mobile optimized site it must be as small as possible while balancing attractiveness with simplicity for the sake of speed. According to the numbers on Google’s website, 60% of users expect a site to load in less than 3 seconds on a mobile device – no small feat on many phones/networks.


If you’d like to know more about mobile sites and marketing at large – take a look at the very helpful GoMo initiative Google is promoting – or if you’d like more information about how we can help, feel free to leave a comment or contact us.

Valerie Baker

Valerie is the Senior Account Manager & Project Manager here at Atilus.

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