Rebrand: to change the corporate image of a company or organization (thanks, Google).
When you’re taking the time to hone in on your company’s core message and identity, you can guarantee that things won’t happen overnight. Whether it’s a company of thousands or a company of 9, rebranding requires a great deal of patience, time, cooperation, and hard work (don’t worry – it pays off in the end!).
Atilus’ Rebranding Strategy
Led by our Director of Marketing, Phil, we developed a concrete set of services, a new tagline, developed a crystal-clear picture of our target client, and even ended our never-ending logo saga (months and months of going back and forth with choosing a logo). What began as series of meetings in early spring turned into the new Atilus: Profit Redesigned.
In addition to developing everything above, we also recruited our designer, Ryan, to give Atilus.com a complete design overhaul to better portray our new message, identity, and services. With a cleaner design, enhanced imagery, and optimized content, Atilus.com now is the ultimate representation of our new brand.
The Deadline: Atilus’ Open House Celebration
Working on a new marketing plan and redesigning a new website takes months – and those were the months leading up to Atilus’ first-ever open house. On August 19, 2013, we invited our clients, partners, and close friends to join us in celebrating our new look, message, and brand identity.
As we well know, planning any event is challenging (take a look at Phil’s take on planning the Atilus Open House here), however, we were all ecstatic to see the event go just as planned (if not better) – even making some waves in the local media (thanks to the News-Press!).
Now that the event has come and gone, we definitely look forward to further growing and establishing Atilus as the top web development and Internet marketing companies around.