bing code

September 6, 2013

The New Atilus: Brand, Logo, and Website Relaunch

Author: Kristen Bachmeier

Rebrand: to change the corporate image of a company or organization (thanks, Google). 

When you’re taking the time to hone in on your company’s core message and identity, you can guarantee that things won’t happen overnight. Whether it’s a company of thousands or a company of 9, rebranding requires a great deal of patience, time, cooperation, and hard work (don’t worry – it pays off in the end!).

atilus-logo Atilus’ Rebranding Strategy

Led by our Director of Marketing, Phil, we developed a concrete set of services, a new tagline, developed a crystal-clear picture of our target client, and even ended our never-ending logo saga (months and months of going back and forth with choosing a logo). What began as series of meetings in early spring turned into the new Atilus: Profit Redesigned.

In addition to developing everything above, we also recruited our designer, Ryan, to give Atilus.com a complete design overhaul to better portray our new message, identity, and services. With a cleaner design, enhanced imagery, and optimized content, Atilus.com now is the ultimate representation of our new brand.

atilus-website

The Deadline: Atilus’ Open House Celebration

Working on a new marketing plan and redesigning a new website takes months – and those were the months leading up to Atilus’ first-ever open house. On August 19, 2013, we invited our clients, partners, and close friends to join us in celebrating our new look, message, and brand identity.

As we well know, planning any event is challenging (take a look at Phil’s take on planning the Atilus Open House here), however, we were all ecstatic to see the event go just as planned (if not better) – even making some waves in the local media (thanks to the News-Press!).

Now that the event has come and gone, we definitely look forward to further growing and establishing Atilus as the top web development and Internet marketing companies around.

Kristen Bachmeier

Kristen Bachmeier is Atilus' Director of Operations and helps to oversee all client accounts and day-to-day operations. Kristen also has a background in digital marketing, and has been working in the digital marketing space since 2012.

Similar Posts

Blog image Atilus Launches Newly Designed Website For Dunbar Pharmacy
FORT MYERS, FLORIDA, October 26, 2022 – Sozo Wellness Pharmacy, a pharmacy focusing on serving under-insured individuals in the Dunbar area partnered with Atilus, a digital agency in Southwest Florida,...
Read More Atilus Launches Newly Designed Website For Dunbar Pharmacy
Blog image Atilus launches website for award-winning luxury Naples realtor Annie Hagstrom
FORT MYERS, FLORIDA, August 10, 2022 – Atilus, a digital agency in Southwest Florida, recently launched a new website for Annie Hagstrom, an award-winning REALTOR with John R. Wood Properties....
Read More Atilus launches website for award-winning luxury Naples realtor Annie Hagstrom
Blog image Atilus launches new website for award-winning Naples video production company
FORT MYERS, FLORIDA, April 18, 2022 – Atilus, a Fort Myers digital agency, recently launched a new website for Guerilla Media, an award-winning video production company headquartered in Naples, Florida....
Read More Atilus launches new website for award-winning Naples video production company