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Babcock Ranch Eco Tours

Guided Tours through Florida’s Eco Systems & History

Babcock Ranch Eco-Tours takes you through Babcock Ranch wildlife and history on a 90-minute tour. They came to Atilus to help them design and develop a new website that would look more professional and easier to navigate.

Client

Babcock Ranch Eco Tours

Completed

June 2019

Timeframe

9 Months

Goals

A more professional, consistent design Allow quick website updates Simplify navigation and optimize tour booking

Our work began in the fall of 2018 after working with the owner on several of his other business’ projects. The Eco Tours were struggling having people book online and with phone service not being the best, they needed an option for patrons to easily book online.

  • Website redesign
  • Digital marketing strategy

Creating the Website Plan

The site was organized so visitors could easily find information on the different types of tours under the same tab. On the main navigation, visitors can find more information about the history of the land and other important amenities on the land. The booking process was optimized to include a selection of the type of tours, a calendar to best assist visitors, and an easy checkout experience.

Building the Website

There was no custom design required for this project as we were able to use the foundation put in place by the WordPress theme we were using. We built their website in WordPress, allowing the client to login and make changes on their own time.

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Digital Marketing Strategy

Redesigning and launching the new website were only the first phase in trying to reach the goals noted above. The second phase included a digital marketing plan, which encompassed the following:

  • Content marketing
  • SEO
  • Local SEO
  • Reporting & analytics

With this strategy, we have been able to provide Babcock Ranch Eco Tours with the following results:

  • 125% increase in unique users
  • 136% increase in sessions
  • 129% increase in pageviews
  • 153% increase in organic traffic

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