Bay Water Boat Club
Southwest Florida’s Most Exclusive Boat Club.
Bay Water Boat Club's Digital Transformation with Atilus
Since its founding in 2006, Bay Water Boat Club has experienced impressive growth. It has expanded from a single boat and no members to a fleet of over 50 state-of-the-art boats. The club features a unique 10:1 member-to-boat ratio, distinguishing it in the competitive boat club industry. This strategy has increased online leads and improved its reputation as the best boat club in Southwest Florida.
WHAT WE DID
DIGITAL DOMINANCE +
- Custom Website
- SEO
- PPC
- Social Media Management
- Boat Club Inventory Management
At a Glance
The Challenges
Limited Online Visibility and Marketing Skills
Bay Water Boat Club initially struggled with a limited online presence. They also lacked the marketing expertise needed to compete effectively.Industry Strengths and Limitations
Despite their boating industry experience and appealing club benefits, attracting new members proved to be a challenge. This underscored the need for a strategic marketing approach to effectively highlight the unique advantages of club membership.Seeking a Reliable Digital Marketing Partner
The club needed a dependable digital marketing agency to achieve its goals and enhance its digital outreach.The Solution
Two-Part Strategy
Atilus took a dual approach by redesigning the website to capture the essence of the Southwest Florida boating lifestyle. A comprehensive digital marketing strategy complemented this redesign.Comprehensive Digital Marketing
The strategy included local SEO, social media management, and search engine marketing (SEM). It also utilized MyWebLead to enhance lead management and conversion.Website Redesign Details
The redesigned website showcases ocean-inspired colors and is ADA-compliant, making it accessible to all potential members.
The Result
The collaboration with Atilus led to substantial growth for the Bay Water Boat Club. After launching the digital marketing campaign, the club saw significant growth. They experienced a 178% increase in unique users and a 183% increase in website sessions. Additionally, organic traffic rose by 69%, effectively doubling their conversions.
Additionally, the Google Ads campaign contributed to a 237% traffic increase in their first year. The integration of the MyWebLead system improved their lead management, enhancing the efficiency of their sales process. These results highlight the importance of a strong digital marketing strategy. They also show the benefits of working with an experienced agency like Atilus.
Increase in Unique Users
178% increase highlights the website and digital marketing overhaul, significantly expanding the club's reach to potential members.
Increase in Website Sessions
183% increase reflects enhanced online presence and targeted marketing efforts, leading to greater engagement.
Increase in Organic Traffic
A 69% increase demonstrates effective SEO strategies, improving visibility in search engines and attracting more organic visitors.
Streamlined Lead Management
The MyWebLead system improved lead handling, sales funnel efficiency, and forecasting.See More Work
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