The Boat House
Showcasing quality boats after 30 years with a new website design.
Responsive Solutions for Boating Excellence
The Boat House Group is a leading player in the boat dealership industry. To engage more customers and improve interactions, the company has embraced advanced technology and a custom-designed website. It also focuses on customer-centered strategies.
With over 30 years of experience in boat sales, The Boat House Group has undergone digital transformation. This effort enhances its online presence and better accommodates the growing number of mobile users.
WHAT WE DID
Online Authority
- Custom Website Development:
Developed a custom boat sales website with responsive design features tailored to meet the needs of marine businesses. - Mobile Optimization:
Ensured the site is mobile-friendly and optimized for 75% of mobile traffic. - Inventory Management Integration:
Integrated dynamic inventory management features for seamless boat sales and customer interaction.
At A Glance
The Challenges
Outdated Website Challenges
The Boat House Group's outdated website had trouble handling its growing boat inventory and increasing mobile traffic.Need for Responsiveness
They recognized the need for a responsive website design to improve user experience on all devices. This would ensure easy access for their expanding customer base.Support for Expansion Goals
They recognized that a scalable website was essential for future growth. This realization led them to collaborate with Atilus to create a custom-designed website solution for the marine industry.The Solution
Custom Website Development
Atilus created a customized boat dealership website using their exclusive Boat Dealer Inventory Connect WordPress plugin. This provided a unique and responsive platform for users.Seamless Integration
The platform integrates seamlessly with their backend DMS, allowing for effortless data flow and inventory management.Dynamic Inventory Display
Automatically adjust the boat inventory display based on the visitor’s location, ensuring a responsive, product-focused user experience.
The Results
The strategic website overhaul significantly enhanced user engagement and working efficiency. Notable results include:
Mobile Traffic Optimization
Now supports 75% of incoming mobile traffic, ensuring a seamless browsing experience across devices.
Site Speed Improvement
Achieved a top-grade speed score from an initial F to an impressive A.
Inventory Search Capability
The website includes location-based inventory searches, allowing users to easily find boats in their region.
CMS Usability for Staff
The user-friendly CMS allows staff to update the site quickly without technical help. This improvement enhances overall site management.See More Work
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