Brotherhood Ride
Honoring Fallen First Responders and Boosting Fundraising Efforts
Cycling For Fallen Heroes
The Brotherhood Ride is a cycling initiative honoring fallen emergency first responders. For 15 years, the organization has honored 707 firefighters, police officers, and emergency medical workers who died while working. Atilus partnered with Brotherhood Ride to enhance its digital presence, improving its online engagement and fundraising capabilities.
At A Glance
The Challenges
Manual Donation Recording
The organization manually recorded donations, leading to errors and some deficiencies.Time-Consuming Process
Updating donations daily required constant attention and consumed valuable resources.Limited Preparation Time
The manual approach restricted the time available for preparing for the upcoming ride.The Solution
Automated Donation Management
The plugin automated donation recording, streamlining the entire process.Seamless Integration
Integrated seamlessly with the website, offering a user-friendly interface for donors.Enhanced Features
Provided personalized donation forms and detailed reporting, reducing administrative burden and offering valuable insights.
The Result
The implementation of the donation plugin, assisted by Atilus, led to remarkable improvements in Brotherhood Ride’s online presence and fundraising capabilities. Automating the donation process significantly reduced administrative overhead, allowing Brotherhood Ride to focus more time and resources on preparing for their upcoming ride. The team optimized the enhanced website design for search engine optimization (SEO), providing donors with a seamless experience. This improved functionality encourages them to make more frequent and higher-value contributions. These strategic improvements resulted in impressive growth across key metrics:
490% increase in website sessions
The revamped website and improved user experience led to a dramatic surge in web traffic. The increase in sessions shows that the site is now a key resource for supporters, donors, and participants. It has significantly enhanced Brotherhood Ride’s digital reach and visibility.
151% increase in user growth
The enhanced digital presence and streamlined donation process attracted a significantly larger user base. The increase in users reflects broader community involvement, leading to more potential donors, volunteers, and supporters for their cause.See More Work
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