Dealer's Choice
Enhancing the Digital Experience for Florida’s Premier Boat Dealer
Choose The Best…We Did!
Dealer’s Choice Marine is a premier boat dealership serving Central Florida, with two locations in Orlando and Merritt Island. With a reputation for quality, reliability, and exceptional customer service, Dealer’s Choice specializes in both new and used boat sales. As the authorized dealer for Chaparral Runabouts & Cruisers and Robalo Fishing Boats, they provide an extensive selection of boats to fit the needs of families, fishing enthusiasts, and avid boaters alike.
WHAT WE DID
Online Authority
- New Website
- Website Management
- Technical/Basic SEO
- Lead Management & CRM
- Client Success & Support
- PPC (Pay-Per-Click)
At A Glance
The Challenges
Outdated Website
The previous website was cluttered, difficult to navigate, and not optimized for mobile users.Disorganized Boat Listings
Customers struggled to browse and compare available boats, leading to frustration and lost sales opportunities.No Online Service Scheduling
Potential buyers and boat owners had to call or visit in person to book service appointments, creating unnecessary friction in the customer journey.Poor Mobile Experience
With an increasing number of users browsing on mobile devices, the website’s outdated design made navigation cumbersome.The Solution
Revamped Website & Sitemap
A new, structured website was created with a clear focus on boat inventory, making it easy for users to find what they’re looking for.Mobile-Friendly Interface
A fully responsive design ensures a smooth browsing experience across all devices, allowing potential buyers to explore boats from anywhere.Integrated Contact Forms & Service Scheduling
Customers can now easily schedule service appointments and request information directly through the website, reducing barriers to engagement.Improved Boat Listings
High-quality images, detailed specifications, and filtering options make it effortless for customers to explore new and used inventory.Enhanced SEO & Paid Advertising
A strategic digital marketing plan was implemented to increase traffic and drive leads through search engine optimization (SEO) and pay-per-click (PPC) advertising.
The Result
The transformation delivered immediate and measurable improvements in Dealer’s Choice Marine’s online performance.
378% Increase in Engaged Sessions
The new website design and improved navigation helped users find relevant information more easily, leading to a significant increase in engagement.
902% Increase in New Users
Enhanced SEO strategies and digital marketing efforts attracted a larger audience, significantly expanding Dealer’s Choice Marine’s online reach.
Higher Conversion Rates
A more user-friendly website and seamless browsing experience encouraged more visitors to take action, resulting in an increase in inquiries and conversions.
Increased Lead Generation
Optimized content, improved boat listings, and targeted advertising efforts drove more qualified leads, creating new sales opportunities for the dealership.See More Work
Ashmore Design
Architectural Expertise Elevated Through Strategic Digital Marketing
