Elite Audio & Visual SWFL is a company that offers professional home audio and video installation. Services offered include home theater setup, home security systems, TV mounting, smart home automation, and more.
GoalsImprove look and feel of the website Update the website to reflect the company’s new branding Improve organic search traffic
Elite Audio & Visual SWFL first contacted Atilus after speaking with another client. The company’s owner expressed that he was struggling with getting results from the current website. After completing a discovery call with the client, we presented options for a new website and digital marketing package.
Creating the Website Plan
The first step in improving Elite Audio & Visual’s online presence was to create a new website. The existing website did an average job of communicating the services offered, but it did not do much in the way of bringing new business in.
When creating the website plan, we first began with a sitemap. We held an in-depth kickoff meeting with the client to understand his business, his unique selling proposition, and the services offered. We then reviewed the company’s branding materials and presented a color palette to complement that and set the tone for the website.
Since this company offers services throughout all of Southwest Florida, it was key that we listed the service areas on the website. We also included other standard pages, such as a homepage, about page, blog page, and contact page.
Building the Website
After we defined the general look/feel and prepared the content, we began to develop the website. During our website builds, we do everything in our power to make sure the website is built in a way that is sustainable for long-term use and updates. We also optimize images and other elements to get the best load time possible.
This website was built in WordPress.
Digital Marketing Strategy
The website redesign was only phase I of our undertaking. The second part encompassed creating a digital marketing strategy that would attract new customers throughout Southwest Florida:
- SEM – Google Ads
- Social media advertising
- Organic SEO
- Local SEO
- Technical SEO