Fish Tale Boats
A Fort Myers Boat Dealership and the #1 Robalo Dealer Five Years Running
Fish Tale Boats Rides the Wave of Digital Success with Atilus
Fish Tale Boats, a family-owned and operated boat dealership based in Southwest Florida, has achieved significant growth and prominence in the boating industry. Through its partnership with Atilus, a leading digital marketing agency, Fish Tale Boats has enhanced its online presence and increased inbound leads, cementing its reputation as the go-to Fort Myers boat dealership. With prestigious brands like Grady-White, Chaparral, and Robalo, Fish Tale Boats has risen to the top, becoming the #1 Robalo dealer in Fort Myers and worldwide for five consecutive years.
WHAT WE DID
DIGITAL DOMINANCE +
- Custom Website
- Inventory Management
- SEO
- PPC
- Social Media
- eNewsletter
At A Glance
The Challenges
Outdated Website
The existing website needed more modern features and a user-friendly design, leading to low engagement and conversion rates.Low Search Engine Rankings
Fish Tale Boats struggled with poor search engine visibility, making reaching potential customers searching for Fort Myers boat sales and services difficult.Lack of Social Media Presence & Digital Marketing Strategy
The absence of a cohesive digital marketing strategy hindered customer engagement and retention, limiting the dealership’s ability to expand its online audience.The Solution
Custom, Responsive Website
Atilus developed a fully customized, responsive website for Fish Tale Boats, ensuring a seamless user experience across all devices. The website was integrated with an advanced inventory management system, making it easy for customers to explore available Robalo and other boat brands in Fort Myers.SEO & Search Engine Campaigns
Atilus conducted a comprehensive SEO audit and launched targeted search engine marketing campaigns. This included optimizing the site for relevant keywords like "Best boat dealer Fort Myers" and "Fish Tale Boats digital success."Social Media & Brand Awareness
Atilus established a strong social media presence for Fish Tale Boats, boosting engagement and brand visibility. The digital marketing strategy included paid social media ads and organic content, helping increase traffic and drive sales.
The Result
Fish Tale Boats’ collaboration with Atilus delivered impressive results:
#1 Ranking on Google
Fish Tale Boats achieved the #1 position on Google for critical search terms such as "Robalo dealer Fort Myers" and "Fort Myers boat dealership." This significantly improved their online visibility, driving more qualified traffic to their site.
Click-Through Rates +20% YOY
The innovative digital marketing strategies led to a 20% increase in click-through rates, demonstrating higher engagement from potential customers.
Inbound Leads +19% YOY
Thanks to a focused digital marketing approach, Fish Tale Boats experienced a 19% increase in inbound leads, contributing to increased boat sales and business growth.
Broad Reach and Industry Leadership
With six manufacturers represented and over 60 employees across three locations, Fish Tale Boats has solidified its status as a top player in the boat dealership industry.
#1 Robalo Dealer for 5 Consecutive Years
Fish Tale Boats has been recognized as the #1 Robalo dealer worldwide from 2018 to 2023. They’ve also earned the distinction of being the #1 Combined Robalo and Chaparral Dealer, further reinforcing their dominance in the Fort Myers boat sales market.By leveraging Atilus’ expertise in digital marketing, Fish Tale Boats has become a leader in the boating industry, continuing to ride the wave of success with increased visibility, customer engagement, and sales growth in Fort Myers and beyond.
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