Galahad Marine
A Smarter Digital Experience for a Multi-Location Marine Dealer
A Foundation Worth Building On
Galahad Marine is a full-service boat dealer based in Maryland with an expanding presence in Southwest Florida. The dealership specializes in new and pre-owned boat sales, certified service and repower solutions, brokerage services, and seasonal promotions. Representing multiple leading boat brands and engine manufacturers, Galahad Marine supports customers throughout the full boat ownership lifecycle.
WHAT WE DID
Web Presence
- New Website
- Fully-Managed Website
- Technical SEO
At A Glance
The Challenges
Unclear Location Switching
The website did not clearly guide users between Maryland and Florida locations, creating confusion around inventory availability and service offerings.Complex Inventory Management
New and used inventory were managed in separate dealer systems, making it difficult to present a seamless browsing experience.Navigation Limitations
Key sections such as promotions, inventory categories, and services were not clearly surfaced at the top level of the site.Fragmented Service Experience
Service, repower, and brokerage inquiries were handled inconsistently, with separate pages and limited form functionality.Branding & Structural Inconsistencies
Outdated pages, broken footer elements, and inconsistent naming reduced clarity and impacted long-term scalability.The Solution
Restructured Website Navigation
Navigation was redesigned to clearly surface locations, inventory types, services, and promotions while preserving the site’s existing look and feel.Unified Inventory Presentation
A location-based inventory experience was implemented, combining new inventory from both of their locations into a cohesive user journey regardless of the users’ location.Consolidated Service Structure
Service-related pages were streamlined into a single, organized structure with shared inquiry forms and location-based routing.Enhanced Service Branding & Messaging
Manufacturer service logos and refined content were added to reinforce expertise and clearly communicate The Galahad Difference.Scalable Technical Foundation
The website was prepared for ongoing DMS migration and future growth through a fully managed platform and technical SEO best practices.
The Result
With the right foundation in place, Galahad Marine's website became a platform built for real growth.
350% Increase in Traffic
Restructured navigation and a unified location-based experience made the site easier to find and easier to use.
50% Increase in Direct Traffic
Stronger brand credibility and refined messaging brought more customers directly to Galahad Marine's website.
Streamlined Lead Flow
Unified service and repower forms reduced friction and made it easier for customers to request quotes and schedule service.
Built to Scale
A fully managed platform and technical foundation supports ongoing updates, system migrations, and long-term growth.See More Work
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