Glory Spinuzzi Fine Art
An Online Gallery for the Digital World
A custom website and SEO partnership for Naples, FL oil painter Glory S. Spinuzzi
Glory Spinuzzi Fine Art is the online gallery and shop of Glory S. Spinuzzi, a self-taught oil painter based in Naples, FL, known for seascapes, landscapes, and still-life paintings inspired by her childhood on the coast of Sri Lanka. Her work has been featured in American Art Collector Magazine and Spotlight News, and she sells original paintings, Giclee prints, and custom commissions directly through her site. Glory partnered with Atilus to refresh her website’s user experience and strengthen her organic search visibility, making it easier for collectors to discover, browse, and purchase her art online between in-person art shows and festivals.
WHAT WE DID
Web Presence
- Custom Website Design & Development
- Technical SEO
- Website Hosting & Management
At A Glance
The Challenges
Disengaging Visual Experience
The homepage portfolio slider, along with the testimonial and “In The News” sliders on the About page, required visitors to click through manually, so most never saw the full range of Glory’s artwork, client praise, or press coverage.Confusing Navigation & Calls-to-Action
Large content sections like Services and My Shop weren’t fully clickable, and the “Add to Cart” button on Available Originals misled shoppers into thinking one-of-a-kind paintings worked like typical e-commerce products. An extra CTA banner on that page added clutter without adding value.Limited Context for Available Art
Each available original was missing a written description, leaving collectors without the story, size, or detail they’d want before committing to an investment piece.The Solution
Auto-Advancing Sliders
We configured the portfolio, testimonial, and “In The News” sliders to advance automatically, so every visitor sees more of Glory’s work, client feedback, and press features without needing to interact.Clearer Navigation & Honest CTAs
We made the full Services and My Shop sections clickable, replaced the misleading “Add to Cart” label with a more accurate “View Details” call-to-action, linked each piece’s title directly to its detail page, and removed the unnecessary CTA banner from Available Originals.Descriptive Art Listings
We added a description to every available original, giving collectors the context and confidence they need to purchase directly from the site.
The Result
The investment in a professionally built website and technical SEO paid off across every channel.
238% increase in website sessions
Website sessions increased 238%, meaning a fast-growing number of art lovers are now discovering Glory’s seascapes, landscapes, and still-life paintings online rather than only at in-person shows and festivals.
306% increase in direct traffic
Direct traffic grew 306%, a sign that more collectors are typing in or bookmarking gloryspinuzzifineart.com directly — a strong indicator of growing brand recognition and repeat visits.
242% increase in organic search traffic
Organic search traffic rose 242%, driven by the technical SEO included in Glory’s Web Presence package, making it easier for new collectors to find her work without relying on paid ads or in-person introductions.See More Work
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