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Gouse’s Fine Furniture

Gouse’s Fine Furniture is an upscale furniture store in Southwest Florida.

Gouse’s Fine Furniture is family owned with over 60 years of experience in the furniture and design business.  Their impressive collection of fine furniture, decorative accessories and premium bedding is a testament to that. They came to Atilus wanting a new, modern website to showcase their products, expertise and testimonials.

Client

Gouse’s Fine Furniture

Completed

March 2019

Timeframe

3 Months

Goals

Create A New, Modern Website Showcase their products, expertise & testimonials Have a reliable and experienced digital partner

Gouse’s Fine Furniture has been a client of Atilus since 2018. Throughout our relationship, we’ve created their website and several digital marketing strategies. After the website went live we focused growing their marketing strategies to increase customers

  • Digital marketing strategy
  • Monthly eNewsletters

Creating the Website Plan

For Gouse’s Fine Furniture creating the website plan was focused on highlighting the design services Gouse’s offers along with the brands they work with. Our creative team worked closely with Gouse’s Fine Furniture to design and build a website that fit their preference and overall style.

We then moved into creating wireframes for the new pages on the website. These were bare bones sketches of how the content was to be outlined, and it helped further solidify the user flow.

Building the Website

There was no custom design required for this project as we were able to use the foundation put in place by the WordPress theme we were using. We built their website in WordPress, allowing the client to login and make changes on their own time.

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Digital Marketing Strategy

Once the site was up & running, we created & implemented a digital marketing strategy that would attract new customers.

  • SEM (Google PPC)
  • SEO
  • Local SEO
  • eNewsletters
  • Reporting/analytics

With this strategy, we have been able to provide Gouse’s Fine Furniture with the following results:

  • 105% increase in unique users
  • 102% increase in sessions
  • 90% increase in pageviews
  • 120% increase in organic traffic

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