Legacy Search Advisors
Trust Without Testimonials
How a 20-year Maryland recruiting firm built a path into DC and Northern Virginia
Legacy Search Advisors is a boutique recruiting firm based in Maryland. They place accounting, finance, banking, legal, HR, sales, and administrative professionals. They only get paid when a hire is made. After 20+ years of strong referrals, most new clients still came through the founder, so they came to Atilus for a steady way to reach hiring leaders in new markets.
WHAT WE DID
Web Presence + LinkedIn
- Website Refresh and Rebuild
- Employer Free Assessment Offer and Landing Page
- LinkedIn Ads Management
- Technical SEO
- Managed Hosting, Security, and Maintenance
At A Glance
The Challenges
Growth Tied to One Person
Most new clients came from the founder's own network. The firm had no steady way to win new business without him on every call.Stuck at the State Line
Legacy Search Advisors had a strong name in Maryland. It had little presence in DC and Northern Virginia, the markets it most wanted to grow in.No Testimonials Allowed
Recruiting is confidential work. Legacy Search Advisors can't name clients or share reviews, so the site had to earn trust another way.One Site for Two Audiences
Hiring managers and job seekers landed on the same pages. Neither group had a clear next step.A Founder With No Spare Time
The founder is also the top recruiter. The project had to move forward without pulling him into long meetings.The Solution
Two Clear Paths
We rebuilt thelegacysearch.com around "For Employers" and "For Candidates." Each group now finds its own pages, forms, and next steps. A new How It Works page explains the "pay only when you hire" model in plain terms.Proof That Needs No Names
We built a Community page that shows 26 local sponsorships, from youth sports to schools and charities. We paired it with experience and placement numbers. Visitors see a real, rooted firm without a single client name.A Free Expert First Step
We created a Free Assessment offer for hiring leaders, built around salary benchmarking and interview process reviews. It gives a CFO or HR leader a low-risk reason to start a conversation.LinkedIn Ads Aimed at New Markets
We set up LinkedIn Ads to reach CFOs, Controllers, HR Directors, and CEOs in DC, Northern Virginia, and Montgomery County. Ads run from the founder's personal profile, where his name already carries weight.Built Without Burning the Founder's Time
Atilus handled the sitemap, design, copy, build, and technical SEO. The client's time was kept to a kickoff call and key approvals. A fast, clean WordPress build gives the new pages a strong base to rank on.
The Result
Our work with Legacy Search Advisors gave a 20-year referral business a way to reach new hiring leaders on its own. In August 2026, the LinkedIn campaign drew more clicks at a lower cost, and the firm held a top spot on Google for its own name.
695 Ad Clicks in One Month
LinkedIn Ads drew 695 clicks from 7,843 views in August 2026. That is 46% more clicks than July.
8.86% Click-Through Rate
Almost 9 out of 100 people who saw the ad clicked it, up 31% from July. The cost per click dropped 21% to $0.74
Top 3 on Google for Its Name
The firm ranks in the top 3 on Google for "legacy search advisors," and 73% of those searchers click through. Total search views rose 12% in August 2026.See More Work
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