February 1, 2018
Responsive vs Adaptive Web Design
Author: Harry Casimir
Responsive vs Adaptive Web Design
With technology at our fingertips nowadays, it is extremely important to translate your website to be mobile-friendly. With that being said, I will dive into the differences between Responsive and Adaptive Design.
Responsive Design
Responsive Web Design responds to changes in browser size by stacking elements accordingly, depending on the browser’s size. This is achieved by using what we call media queries, which can be set to respond or stack elements when specific media queries are met.
For example, if you pull up a responsive website and change the size of the browser window, you will see the content dynamically rearranging to fit within those pixel limitations. To help illustrate the differences, I have put together a simple illustration.
Adaptive Web Design
Adaptive Web Design differs in that it is only designed for certain browser sizes or has multiple fixed layout sizes. When the URL is loaded, it will detect what available space there is, depending on the screen size, and will place a design to fit within those boundaries. For instance, if you open your site up on a desktop, it will find the appropriate size design to fit within that size. Resizing the browser has no impact on the design. See the diagram below to help illustrate the difference.
Pros and Cons
When it comes to web design, there are both Pros and Cons to how you design it. Whether it is Responsive or Adaptive, we recommend taking a step back and looking at your goals for the website. Is it to inform people, or sell a product? Every business is different, and depending on your strategy, this could provide an answer as to what fits best for your company.
Responsive Web Design
Pros
- Seamless Design, Good UX
- Multiple templates to use
- Search Engine Optimization friendly
- Easier to implement and change.
Cons
- Less control over design between screen sizes
- Elements can move around
- Longer mobile download times
Adaptive Web Design
Pros
- Designers have more control over the UX for appropriate devices.
- On mobile devices, devices can sense the user’s environment.
- Advertising can be optimized based on user data from smart devices.
Cons
- Takes longer to build
- Devices are constantly changing screen sizes, which could make or break your design.
- Challenging for Search Engine Optimization because search engines have a difficult time appreciating the same content on multiple sites.
When it comes to deciding which one to go with, we at Atilus recommend a responsive website to ensure the best experience, no matter what device you are on. With technology advancing in such a rapid manner, we do not know what the next device is going to be. That device might be slightly between a tablet and smartphone size, and with adaptive web design, it might not look the best on the new device. With responsive web design, we can ensure that at every pixel level, your site is looking great and responding to whatever browser size you are viewing it on.
Another reason why we recommend a responsive website is purely on the fact that we don’t just build websites to be “pretty” but we optimize them so that they actually work correctly, and you are found when someone is searching for whatever you might be selling. SEO is very important nowadays, and the purpose of a website is that it’s a tool to help Grow Your Business Online.
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