Small Business Advertising – AdWords Express

I was on a call the other day with the owner and creator of one of the web’s premier advertising platforms. The conversation bounced around, but one thing we touched on was the problem of online advertising.

The truth is – for most small businesses, it’s still too damn complicated!

Even though it really needn’t be  – and that’s what you’ve been promised, isn’t it?

AdWords is Insanely Powerful (and complicated)

AdWords, in particular, is one of the most amazing tools ever created in Advertising/Marketing. The ability to instantly get in front of users as they ask for your product/service, at the EXACT moment when they need you most, is incredible.

And Google has monetized every word or combination of letters/numbers that will EVER be combined… EVER.

But this power is sometimes out of reach for many small businesses. Atilus, in fact, has made quite a bit of money through Google Ads management on behalf of our clients (and made quite a bit of money for our clients), although many times, a business is too small, or its concentration too specific, for both of us to work together. But AdWords is complicated. How is a business owner to get on search engines without hiring another company (and incurring costs that many times, should just go direct to the advertising/marketing, and not the management).

And that’s why Google has released “AdWords Express“. a tool designed specifically to make AdWords Express more accessible for local businesses.

Google AdWords Express

Available for some time in the US – and finally launched in the UK – it’s a very simplified version of AdWords that any business, but particularly local small businesses, can benefit from.

As long as you have a well-designed website (and sometimes, even if you don’t), there is (usually) no better advertising/marketing investment than AdWords. 

So that’s it, just a short little post to reveal what I believe to be a problem in Internet advertising, and a helpful solution through digital marketing services – Google AdWords Express is one worth knowing about.