Digital marketing encompasses a lot of activities that have a common goal: to help a company get more traffic and leads online. Two of the most well-known online marketing terms,...
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What’s the Difference Between SEO & AdWords?
The COVID-19 pandemic has been affecting the world for a few months now, and business owners and marketers are still trying to adapt to the new business landscape it’s created....
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Should You Adjust Your PPC Strategy During COVID-19?
During the COVID-19 crisis, many small businesses are struggling to stay afloat and are uncertain of what adjustments to make to their marketing plans and budget. Google & Facebook, which...
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Covid-19 Resources: How To Access Google & Facebook’s Small Business Ad Credits
Digital marketing is an exciting endeavor to embark on to grow your business. We’ve worked with companies of all sizes in all industries and one of the most common questions...
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Expectations vs. Reality: When to Expect Results from a Digital Marketing Campaign
“How can AdWords help my business?” “How much does AdWords cost?” “People don’t search for my services/products online – how is AdWords different?” “How do I know if it’s working?”...
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“How Does Google AdWords Work?”