Recently, I sat down and completed the Google Ads Fundamentals & the Google Ads Search Certification Exams. As the Digital Marketing Engineer at Atilus, one of my main responsibilities is...Read More “Why Aren’t My Ads Showing?” – Everything You Need to Know About Google’s Ad Rank
When we talk about digital platforms for marketing, there are usually two major players that we reference: Facebook & Google. We have had numerous blog posts on the Atilus site...Read More Don’t Ignore Amazon’s Digital Marketing Platform
A few weeks ago, the CEO of Google, Sundar Pichai, was questioned by Congress about political bias in Google search and other Google products. We’re not here to get political,...Read More What Does Google Really Know About You?
We recently wrote a blog post comparing Google Ads and Bings Ads, and while we found that Google typically wins over Bing in click-through-rate, impressions, and conversions – there is...Read More Who Uses Bing?
Google and Facebook dominate the online advertising space. At Atilus, we want to help our clients make the most of their advertising budget, so it’s important for us to understand...Read More Facebook Ads vs. Google Adwords: Which is Better for Your Business?
Ever wanted to know more about pay per click and how it can help your business? Check out Atilus’ definitive list of the top 10 ppc resources for 2016. We've...Read More Top 10 Pay Per Click Resources
Do you struggle with advertising and marketing efforts? Are you looking to maximize your business efforts online? If so, Pay Per Click (PPC) Marketing might be for you! Pay Per...Read More What is PPC Marketing?
“How can AdWords help my business?” “How much does AdWords cost?” “People don’t search for my services/products online – how is AdWords different?” “How do I know if it’s working?”...Read More “How Does Google AdWords Work?”
Think about the last time you searched for something online. Whether it was a local service or a product from your favorite national brand, chances are, you found what you...Read More Internet Marketing: Why Paid Search & SEO Are Important