search engine marketing

The COVID-19 pandemic has been affecting the world for a few months now, and business owners and marketers are still trying to adapt to the new business landscape it’s created....

When it comes to the conversation of searching online, Google is king. With over 90% of the search engine market share, over 63,000 searches per second, and a market value...

Recently, I sat down and completed the Google Ads Fundamentals & the Google Ads Search Certification Exams. As the Digital Marketing Engineer at Atilus, one of my main responsibilities is...

A few weeks ago, the CEO of Google, Sundar Pichai, was questioned by Congress about political bias in Google search and other Google products. We’re not here to get political,...

We recently asked our Facebook followers if they had used a device to complete a voice search or ask a question in the last 30 days. 43% of our followers...

We recently wrote a blog post comparing Google Ads and Bings Ads, and while we found that Google typically wins over Bing in click-through-rate, impressions, and conversions – there is...

Are you struggling with your advertising efforts? Looking to maximize your business's online presence? If so, PPC marketing (Pay-Per-Click) could be the game-changer you need! PPC marketing is one of...

Think about the last time you searched for something online. Whether it was a local service or a product from your favorite national brand, chances are, you found what you...