Profit Redesigned | The Atilus Story

The Atilus Story

The name Atilus – adopted and changed after a short period from the founding name “Unique ID Web Design” – was a change implemented by necessity and fate, ultimately shaping the foundation of our digital marketing services.

Out of necessity, Zach Katkin (CEO & Co-Founder) selected it upon seeing a list of domain names Harry Casimir (Director of Operations & Co-Founder) had purchased. Zach suggested it as the new name for the company right then, setting the stage for a long-term website design and development company built on strategy and results.

It was an instant “yes” from everyone involved.

By fate, upon further research and inquiry, it was discovered that Atilus was a peaceful warrior who fought as a gladiator in ancient Rome, overcoming seemingly insurmountable odds to free himself and become successful. But, perhaps most importantly, Atilus was also the name of Harry’s grandfather. While growing up in rural Haiti on a small farm in the Northwest countryside, Harry’s grandfather taught Harry and his siblings how to lead by example and how to respect others. He also imparted the importance of continuing education and insisted that all work should be done with precision and dedication, while exceeding the expectations of those around him. Much like the gladiator, both Harry and his grandfather overcame tremendous odds to become successful.

And that is the origin of Atilus, a company built on discipline, growth, and delivering measurable results through search engine marketing (SEM) and strategic execution.

The values that were passed down by Harry’s grandfather are the same values lived and breathed every day at Atilus. Providing a humble, productive work environment encourages everyone involved to enhance their knowledge and education continually. Atilus provides a very technical service that, through process, communication, and respect, is easily accessible to all clients—especially when it comes to improving visibility through search engine optimization (SEO).

Demanding excellence, a rule both the Gladiator and Harry’s grandfather lived by, is the model Atilus strives for in each service we provide—all to add to each client’s bottom line through stronger lead flow and lead management strategies.