Facebook has come a long way in offering businesses tools to promote their products and services. What once used to be simple “fan” pages has turned into a robust, almost secondary website for businesses to market themselves.
I’m the first to admit that we’re not that great at keeping up our own Facebook page. As an agency targeting other B2B clients, we often find that most new clients don’t find us on Facebook. However, even though we may be B2B-driven, it’s still important for us to ensure our information is up-to-date (after all, you never know who may scope out your Facebook Page after finding you on the web).
Sydney, our Digital Marketing Engineer, and I have been trying to really clean up our social media accounts and as I was sifting through all Facebook’s new options, I was quite surprised to see just how much information we can display. Here, I thought I’d share my newfound “gems” that you can take advantage of while optimizing your own company’s Facebook page.
List Your Services
This option isn’t so hidden, but I think it’s worth bringing up in this post nonetheless. Facebook (and Google My Business) now allow you to list your services and descriptions of those services right on your Facebook Page. You can also list pricing and duration of services. Since we are a web agency that works with many different projects of different sizes, we chose “varies” for ours.
Your Company Story
The new “Our Story” feature is a designated place for you to ditch the sales talk and really tell the story of the organization. For Atilus, we’re proud of the fact that our beginnings were at FGCU and that now, most of our team members are FGCU grads. We also give back to the community in various ways, which is what we also showcase here. Sometimes, when you’re writing with SEO or driving sales in mind; your company’s story and origin can become lost. Here, you have a place to showcase it.
Nestled in the About section on your company’s Facebook page is the “Awards” section. I stumbled upon this option today and found it to be a nice little add-on to showcase awards. We’ve won a few awards that we’re not the best at showcasing, so this gives us a place to do so (both founders have been named “40 Under 40” at some point).
Like the Services section, the Hours option isn’t so hidden. If you’re a local business, like a restaurant or bar, you will want to make sure your hours are up-to-date. As an aside, Google My Business also offers this option and I would highly recommend you take advantage of this as it will reflect in users’ GPS if they are using Google Maps. Google also allows you to select special hours for holidays and the like, which comes in handy.
If your company Facebook Page isn’t verified, I’d recommend taking care of that very soon. When verified, a little checkmark will appear next to your business name, which will let users know that the Facebook Page they’re looking at is the real deal and is connected to your organization.
To verify, you just need to have your office/location phone number nearby and Facebook will automatically call you with a 4-digit pin. Once you put in the pin number, you’ll receive the super special magical verification checkmark!
When people ask us how long we’ve been in business, they’re often surprised to learn that we’ve been around since September 2005. There are many companies that come and go in the digital space, so to our prospective clients, it’s quite impressive that we’ve been in business for as long as we have been. So, we thought it’d be important to showcase this on our Facebook Page as well.
Bonus: Customize Your Facebook Page
While you may not be able to fully customize your Facebook Page like back in the old days with Myspace templates (RIP), you do have some control over the tabs and information that is presented.
Facebook offers a variety of templates for Pages that can be customized based on the type of industry you’re in. For example, they offer:
- Standard template
- Services template
- Business template
- Venue template
- Restaurants & Cafes
You’re also able to edit where your tabs fall on the left-hand side of your Facebook Page in the same area where you’d update your Facebook Page template. Simply drag the 3 lines on the left-hand side, and you can move your tabs around to your desired order.
And there you have it! There is much more to explore on Facebook Pages, but I thought these would be easy, basic features any business can take care of to optimize their company’s Facebook Page. Most of the changes I mention above can be accessed in the admin area of your Facebook page under “Edit Info.” I am sure Facebook will continue to roll out changes to layouts for businesses, but for now, these are easy to change. If you have any questions, please feel free to leave them in the comments!