A website’s design is one of the most important factors in determining how well it will convert visitors into customers. If your website isn’t designed to be user-friendly and easy to navigate, you’ll lose out on potential sales. In this blog post, we’ll share our top tips for optimizing your website for conversions. Keep reading to learn more!

Easy Navigation

Your visitors should be able to find what they’re looking for quickly and easily. If your website is difficult to navigate, you’ll lose potential customers. If you want your site to be more user-friendly, we recommend adding a search box. Around 30 percent of visitors will use a search function if it’s available.

Site search not only provides a better user experience, but data from the results can also give you beneficial information on customer behavior. This is done by revealing precisely what they are searching for. This data can help you shape your content to better fit what they are searching for or add new pages to your site that addresses any query that’s not currently on your site.

Clear & Concise Language

Use simple, easy-to-understand language on your website. Avoid using jargon or technical terms that your visitors may not understand. The goal is to make it easy for everyone to understand what you’re offering.

If you’re selling products or services, make sure the pricing is clearly visible as well as an easy add to cart or checkout button. You don’t want potential customers to be confused about your pricing structure or how to purchase from your website.

Tone is another important aspect. Keeping the tone of your content consistent makes it a better experience for your users.  If you’re using a lighthearted, humorous tone on your website, don’t suddenly switch to a more serious tone in your call-to-action.

Visible Calls to Action (CTAs)

Your website’s design should make it easy for visitors to see your important information and Call to Actions. The layout should be simple and straightforward, with the most important information “above the fold.” This means that visitors should be able to see this information without having to scroll down.

Your CTAs should be impossible to miss. They should be placed in strategic locations on your website and use persuasive language that encourages visitors to take action. For example, your website’s phone number in the top right-hand corner has shown to be highly successful in converting visitors into customers.

Relevant Images & Videos

The visuals on your website should be relevant to your business and audience. Images and videos can help break up text and make your website more visually appealing. They can also be used to showcase your products or services in action.

When selecting visuals, make sure they are high-quality and add value to your content. When possible, using original photography is the best option. Avoid using generic stock photos that don’t really say anything about your business.

Make sure the images and videos you do use are properly optimized for your website. Large files can have a significant impact on your site’s performance, so it’s important to reduce their size without compromising on quality.

Optimized for Mobile Devices

In today’s world, it’s essential that your website is mobile-friendly. Around 70 percent of internet traffic now comes from mobile devices, so if your site isn’t optimized for mobile, you’re missing out on a lot of potential customers.

Mobile-friendly websites are easy to navigate and have clear CTAs. The text should be large enough to read easily, and the buttons should be easy to tap. Make sure your website loads quickly on mobile devices, as well. Visitors are likely to give up on a slow-loading site.

If you want to increase your website’s conversion rate, it’s important to keep the user experience in mind. By optimizing your website for easy navigation, clear and concise language, visible calls to action, relevant images and videos, and mobile devices, you can make it easier for users to take the actions you desire them to take. Contact us today for a consultation session so that we can help get your website conversion rates up and running!