The 8 Kinds of Videos to Help Market Your Business

It’s no secret that in our digital world, video is an extremely powerful tool to communicate and capture an audience. From a digital marketing perspective, utilizing video in digital channels is an effective way to convey your company’s message, attract new customers, and inform existing clients. Studies have shown that 85% of the US internet audience watches videos online regularly, and that viewers retain 95% of a message when they watch it in a video compared to 10% when reading. You may be ready to start using video for marketing, but aren’t sure where to start. There are 8 major types of videos your company can make to get started.

The 8 Types of Videos for Your Business

1. Company Overview: A video to share the story of your company—why you do what you do, showcase your staff, office, and a day in the life at your company. Typically, one to two minutes long and can be posted on the “about us” or “home” page on your website, or can be used for an email campaign or Facebook. This is a great fit for your overall digital marketing strategy.

2. FAQ Video: These videos answer frequently asked questions from your customers with relevant, engaging content that solves a problem. They should last about 30 to 45 seconds per video and can be posted on your blog, shared through social media marketing posts or ads, or included in email campaigns. These videos should be practical and focused, helping you appear in search engine optimization (SEO) results for common queries.

3. App Promo: If you are launching a new app, a video is a perfect way to provide an overview and demonstrate its benefits. These videos should be one to one and a half minutes long and are excellent for app store listings, Facebook ads, or YouTube campaigns.

4. Product Overview: Highlight your products and show how they’re used. These videos can address common customer questions like product benefits, use cases, and audience. One to one and a half minutes in length, they can enhance your digital marketing through social media marketing, YouTube ads, and your product landing pages.

5. Event Video: If your company is hosting a special event, a short video (30 seconds to one minute) is a great way to promote and recap the experience. Ideal for Facebook, email campaigns, or event pages—these are key content pieces in a larger digital marketing effort.

6. Client Testimonials: Nothing builds credibility like a client testimonial video. These one to two-minute videos give potential customers a glimpse into real experiences with your business. These can be used in ads, email marketing campaigns, and embedded into your website for stronger search engine optimization.

7. Commercial: Traditional or modern, commercials still work. From heartfelt to humorous, a 30-second to one-minute video can be highly effective on TV or social media marketing channels like Facebook and YouTube.

8. Landing Page Video: Videos on landing pages increase conversion. A 30-second to one-minute welcome or instruction video helps guide visitors and encourages calls to action. These are especially useful in paid ad campaigns and digital marketing funnels.

These 8 video types are just the beginning. You could also explore sales presentations, thank-you videos for existing clients, or internal training content. Whether you film with an iPhone or hire a videographer, incorporating video into your strategy is key for modern businesses aiming to grow their online presence through digital marketing, social media marketing, and improved search engine optimization.

If you’re ready to get started with video or want help building your full digital strategy, contact us today. We’re here to help you elevate your brand with effective and engaging content.