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April 29, 2016

Are You Struggling with Newsletter Conversions?

Author: Valerie Baker

So you want to send your clients a message do ya? And you want them to see the message? And lastly, do you want them to do something after reading your message? Well, you are in luck because you have come to the right place. Email newsletters are a nifty tool and they can really help your business increase traffic to your website and ultimately lead to conversions and drive sales. Take a look at the following 5 email marketing tips when creating your next newsletter:

Think about who your customers are and what they want

Now develop a call to action. A call to action is what draws them in. It’s the irresistible urge to dive deeper into knowledge about your product/service. It’s like the bacon wrapped grilled scallop appetizers at a fancy party. Folks, do me a favor and just remember: Just have one call to action per newsletter, you don’t want to be the one stuffing all of the appetizers at the party in your mouth (no one wants to be that guy). Quick tip: Use a button instead of a hyperlink ya dummy! Keep in mind to make the button larger than most objects, use a compelling color, and maybe throw in a few Photoshop effects to make it pop if you really need to.

Keep things simple

Don’t be a lunatic and just plop all the information about your product in the newsletter. The main goal of the newsletter is to forward the recipient to your site so they can learn more about a sale, a featured product, listing, etc…. Your newsletter is not going to be great about telling people your business’ life story, that is your website’s job. Think about a door to door salesman really quick. Once the door opens do you think his pitch is long? Or short? If you guessed long then you’d be really good at having doors slammed on your nose… *OUCH!

Use a nice hero image

A compelling hero image is essential in captivating the user’s initial interest. It’s what gets him/her reading. Let’s think about the salesman again… if you look through the peephole of your apartment and it looks like a monster or a creep… you’re not going to give him the time of day. You may even grab a bat and hide in a corner. Opposed to actual real life on email systems, we usually just click spam and that drives the monsters away forever. If your user clicks this, you basically don’t exist anymore. They broke up with you. Accept it. Move on. Shhh shhh shh it’s okay. *soft shoulder rub

Do not make your users scroll

You want them to be able to see the whole email in the preview window. Don’t make your customers walk 89 miles, what are you trying to do? Kill them? They will give up on you and you won’t like the way you look, I guarantee it. 😉

Make sure you use a familiar “From” name

No one is going to expect that an email from your email marketing employee Paul McPaulFace would be from your business and they certainly will not even attempt to open the email if it’s a name that they have never heard before. This is a super rookie move and I know you’re are better than this so make sure it’s from “your businesses name”.

In conclusion

I don’t want to see you doing something silly and making an email with buttons everywhere, a navigation, with 3 scrollable pages complete with an endless story about how your grandma started the company in 1869 by peddling her peanuts to peasants.

Make your message short, sweet, to the point, and familiar. Do this and you will grow. I can already smell the conversions. Mmmm bacon wrapped scallops.

Valerie Baker

Valerie is the Senior Account Manager & Project Manager here at Atilus.

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