Website 101 Introduction to the Web

Website 101: Introduction to the Web

We’ve recently started performing seminars locally to small businesses that are just starting out, or those curious about the web and how it can be used to help them grow. Our former Director of Business Development started the series with a presentation to the Goodwill Micro Enterprise program, and I, our other New Client Specialist, Jen, have taken up the mantle recently, presenting to SCORE representatives and new graduates. This is the first in a series of recorded webinars, and we look forward to providing you with more helpful information to help you get the most from your online presence – online.

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Website 101 | Your Introduction to the Online World from a Business Perspective

In this first presentation, an abridged version of our larger introduction to the web for small business owners or marketing managers, I show you how to think about the web for your business.  In only 15 minutes, you’ll learn:

1. The Single Most Important Thing to Consider When Bringing Your Business Online
2. Basic Process for Developing Your Website and Cost-Saving Tips
3. Domain Name Best-Practices
4. Exactly the Mix of Online Marketing We Recommend (and have helped hundreds of clients bring in millions in revenue with)

Presentation Breakdown

About Atilus

Learn a little bit about us, our experience, and how we’ve helped hundreds of clients bring in millions of dollars in revenue through their websites and online marketing (the boring part… it’s not long, I promise!).

Interesting Facts

We’ve broken out some of the most important facts about the web and why they matter for your business. You may not realize it, but there’s been a MASSIVE revolution in the last decade. Even small, progressive businesses sometimes don’t understand the magnitude of what’s happened and is happening. Some key stats include:

1. 70%+ of b2b products/services are found through search engines
2. 90%+ of all PHYSICAL purchasing decisions are made online (and through search engines)

What is a Search Engine?

Search engines are important… they are THE MOST IMPORTANT thing for your business right now. This is why search engine optimization is critical for long-term visibility, helping your website rank organically for the products and services your customers are actively searching for. I’ll detail briefly why this is and how they work.

What is a Website?

A website isn’t just code mumbo-jumbo; if you think of it in real-world terms, it’s one of the most powerful tools for any small business.

How to Build Your Website?

Thinking about developing (or redeveloping) your website? A responsive website design ensures your site functions seamlessly across desktops, tablets, and mobile devices, which is essential as the majority of users now access websites on smaller screens. Here’s a basic breakdown of what that will look like and some tips to help save you some time and money.

Basic Site Essentials

Okay, you’re going to be building your website great. Reliable hosting and ongoing website maintenance are foundational requirements to keep your site secure, fast, and performing properly as your business grows. What should it have, and what do you need to keep in mind?

Marketing

If you build it – they won’t *NECESSARILY* come… in fact, most of the sites we build see very little traffic if they aren’t marketed and advertised. Search engine marketing and paid advertising can accelerate visibility by placing your business directly in front of high-intent users while longer-term marketing efforts gain traction. But I outline 2 items that are FREE that have helped grow all of our clients’ websites exponentially for years. Learn what our general marketing mix looks like and what we recommend.