With almost 3 billion active users on Facebook, how can one resist the allure of advertising on Facebook? Without a doubt, when it comes to enabling marketers to reach the appropriate audience, Facebook is extremely powerful and thorough. They can do so because of the information consumers freely provide. As a result, there are 10 million active advertisers on Facebook.
When it comes to advertising on Facebook, there are two key metrics that marketers should focus on: reach and impressions. Though they may seem similar, they are 2 very different sets of data.
Difference Between Reach & Impressions
According to Facebook (also known now as Meta): Reach is the number of people who saw any content from your Page or about your Page. This metric is estimated. This metric is important because it allows you to see how many people your ad has reached. For example, if 100 people see your ad, that’s your reach.
Impressions are the number of times any content from your Page or about your Page entered a person’s screen. This metric is important because it allows you to see how often your ad is being seen. You will receive 500 impressions no matter whether users engage with the material if it is delivered or viewed 500 times on social media platforms like Facebook and Instagram.
Why Are Reach & Impressions Important?
Reach is important because you want to make sure as many people in your target audience see your ad. The more people that see it, the more likely you are to get conversions (sales, leads, etc.).
Impressions are important because they give you an idea of how often your ad is being seen. If you have a high impression rate, that means people are seeing your ad often. This can be good or bad, depending on your conversions. If you’re not getting many conversions, then you need to reassess your ad.
Which Should You Focus On?
It depends on your business goals. If you want to increase brand awareness, then you should focus on reach. If you want to get more conversions, then you should focus on impressions.
Both reach and impressions are important metrics to consider when advertising on Facebook. Impressions are also useful for monitoring your advertisements in real-time. If an ad gets few to no impressions after you put it live, that might be an indication that the framing or subject needs to be revised. Similarly, reach can also be used to see whether your advertisements are working well. If you have a large audience but no one has converted, this may indicate that your campaign requires modifications.
Advertising on Facebook can be a great way to reach your target audience and achieve your business goals. Keep these tips in mind to make the most of your Facebook ad campaigns!
Atilus Can Help You Improve Your Reach & Impressions
Reaching and impressions are two crucial metrics to consider when developing your Facebook advertising campaign. They will assist you in increasing the effectiveness of your campaign so that you may have a bigger influence on your target audience. Atilus has been helping businesses in developing social media marketing strategies that increase reach and impressions since 2005. Contact us today for a free session.