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June 3, 2019

Why Should I Invest In Digital Marketing?

Author: Kristen Bachmeier

My customers are coming from everywhere else, why would I spend any money on digital marketing?
YES!  That’s the point I’m trying to make. To reach the vast sea of digital consumers, you need a great presence in the ever-expanding digital arena of 2019.
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Here’s the big question: 

Where to start?  CONTENT CONTENT CONTENT!  

Yes, the first step is simply to begin with a message and your delivery across various digital platforms.  From logo, branding, SEO, website design, to even writing blog posts!
As with any sales, it’s all about activity and engaging your audience! You already have a lot of this content, but it’s not in the digital realm yet.  Also, with many of us you have plenty of ideas but you are too busy with day to day operations to even type them out!
What has always worked, will put you out of business.
The newer, younger company up the road is ready to solve problems for YOUR clients with a better price, and make your company extinct.

Clarity

It’s crazy to think that some businesses still don’t have a strong digital footprint in an era where consumers are more tech and marketing savvy than ever. In the age of iPhone XS Max and Samsung s10+ we enter a new phase of 3,000 pixels wide clarity that humankind has literally never seen before!
We want 4k video and we want it to load instantly!!! This is theoretically possible for everyone, unless you’re a Sprint user like myself.

Website Tech

1 second of extra loading time for a website means 7% less conversions.  Yes!  You could be losing ridiculous amounts of revenue simply because of a slow loading page on your site. Our attention span is now calculable in milliseconds.

Focused SEO

Your competition has been successfully targeting the customers you have been “thinking about” reaching for years now.  They’ve grown with their clients and expanded business while you have been sitting around waiting for the phone to ring.
Q: How do new customers know you exist in 2019 without a strong digital footprint?
A: They don’t.

What now?

You’ll want to pick up the phone, shoot out an email, or even send a raven!  It’s time to level up and transform your business website into a lead and conversion generating machine! Contact your friendly digital marketing agency today!

Kristen Bachmeier

Kristen Bachmeier is Atilus' Director of Operations and helps to oversee all client accounts and day-to-day operations. Kristen also has a background in digital marketing, and has been working in the digital marketing space since 2012.

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