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October 12, 2021

Digital Advertising for Driving Brand Awareness

Author: Valerie Baker

Digital ads are a useful way to drive brand awareness but the type of digital advertising you use depends on your marketing goals. Google Display ads, YouTube ads, and Facebook ads can all be effective, but how do you know which ones are best for your business and when to use them? Here is a short explanation from a Florida Search Engine Marketing Company:

Google Display Ads

Google Display Ads are a fantastic option if you are looking to reach a wider audience earlier in the buying cycle. You can target people that are not currently aware of your products or what you have to offer. You can also use remarketing display ads to target people that have visited your website.

Display ads are shown on Google search, Google shopping tab, and also Google apps like Google Maps and Google Play. As customers search in Google search or within a Google app, your ad will appear above, below, or next to the search results. Google also gives plenty of ways to customize who sees your ads based on their age, gender, interests, and more.

YouTube Ads

YouTube ads are your best bet if you have video ad content you would like to share, especially if you are advertising a visually compelling product. With YouTube ads, you can have your ad play before or after the viewer watches the video they were interested in.

YouTube viewers are used to watching longer videos so they are more likely to stick around for a longer video ad. Unlike Facebook, your video will automatically play with the sound on! YouTube offers non-video advertising as well, like an overlay ad below the video the viewer is watching.

One of the pitfalls of YouTube video ads is that you are asking viewers to click away from the content they originally came to view to learn more about your offer. For that reason, YouTube is a great option for building brand awareness but not the best option for conversion.

Facebook Ads

Facebook’s competitive advantage in the advertising world is their knowledge of their account holders. While Google and YouTube rely on “cookies” to tell them about who their customers are and what they like, Facebook has tons of accurate information right at their fingertips.

Facebook can hone in on a target audience’s interests not just based on what they “think” someone will like but what the user has actually told Facebook they are interested in. Facebook is also a fantastic platform to use if you are looking to interact with potential customers via comments or would like potential customers to share your products with their friends.

Get More Customers With Digital Advertising

If you are interested in learning more about the best digital advertising options for your business, connect with a Florida Search Engine Marketing Company. Atilus offers a variety of plans and options to help you grow your business with digital marketing. Our services include ads on a variety of platforms including social media, blogging, email marketing, and much more! Contact us today to get started on a new strategy for the upcoming year!

Valerie Baker

Valerie is the Senior Account Manager & Project Manager here at Atilus.

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