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Alford Wildlife & Pest Management

Wildlife removal and pest removal serving areas from Naples to Tampa

Alford Wildlife & Pest Management is a locally owned company headquartered in Fort Myers, Florida. Their team experts help homeowners and business owners with nuisance wildlife and pest control, while providing 5-star customer service.


Alford Wildlife & Pest Management


March 2021


3 Months


Improve search rankings for relevant keywords Showcase expanded service area with new office in St. Petersburg, Florida Enhance the overall user experience

Alford Wildlife & Pest Management has been a client of Atilus since 2014. Throughout our relationship, we’ve worked through several iterations of their website and digital marketing strategies. After experiencing immense growth in 2019 and 2020, Alford Wildlife expanded their service area further north to include the Tampa Bay area. In order to help supplement this growth and bring in more customers, we proposed the following solutions:

  • A website revamp
  • Digital marketing strategy
  • MyWebLead lead management system
screenshot of alford wildlife website homepage
screenshot of alford wildlife website page for pest control services

Creating the Website Plan

Our team previously built a custom website for Alford Wildlife and because it was a custom-build, we were able to simply revamp the website instead of going through an entire web design and development process.
The first step in this website revamp was to reorganize the sitemap. At the original time of creating their website, they only offered services in Southwest Florida. This new service area addition required us to focus more on the user experience as we needed to guide users to the office they needed to contact.
We then moved into creating wireframes for the new pages on the website. These were bare bones sketches of how the content was to be outlined, and it helped further solidify the user flow.

screenshot of alford wildlife website page for bird control services on a mobile phone screen

Building the Website

There was no custom design required for this project as we were able to use the foundation put in place previously with their custom website. We built their website in WordPress, allowing the client to login and make changes on their own time.

screenshot of alford wildlife website page for service areas on a mobile phone screen
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Digital Marketing Strategy

The website revamp was only phase I of our undertaking. The second part encompassed creating a digital marketing strategy that would attract new customers.

  • SEM (Google & Microsoft PPC)
  • SEO
  • Local SEO
  • Call tracking
  • Reporting/analytics

With this strategy, we have been able to provide Alford Wildlife with the following results:

  • 42% increase in unique users
  • 40% increase in sessions
  • 543% increase in session duration
  • 29% increase in organic traffic

MyWebLead Lead Management

Another solution presented to the Alford Wildlife & Pest Management team was to offer our lead management system/CRM, MyWebLead.

With an additional location serving a new metro area, our client needed to better understand what was taking place in sales and managing a full sales team. Using MyWebLead, they are now able to:

  • Manage incoming leads
  • Run leads/contacts through the sales funnel
  • Organize sales numbers and project future performance

my web lead
collection of screenshots displaying alford wildlife's website

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