Alford Wildlife & Pest Management is a locally owned company headquartered in Fort Myers, Florida. Their team experts help homeowners and business owners with nuisance wildlife and pest control, while providing 5-star customer service.
Alford Wildlife & Pest Management
March 2021
3 Months
Goals
Improve search rankings for relevant keywords Showcase expanded service area with new office in St. Petersburg, Florida Enhance the overall user experienceAlford Wildlife & Pest Management has been a client of Atilus since 2014. Throughout our relationship, we’ve worked through several iterations of their website and digital marketing strategies. After experiencing immense growth in 2019 and 2020, Alford Wildlife expanded their service area further north to include the Tampa Bay area. In order to help supplement this growth and bring in more customers, we proposed the following solutions:
- A website revamp
- Digital marketing strategy
- MyWebLead lead management system
Creating the Website Plan
Our team previously built a custom website for Alford Wildlife and because it was a custom-build, we were able to simply revamp the website instead of going through an entire web design and development process.
The first step in this website revamp was to reorganize the sitemap. At the original time of creating their website, they only offered services in Southwest Florida. This new service area addition required us to focus more on the user experience as we needed to guide users to the office they needed to contact.
We then moved into creating wireframes for the new pages on the website. These were bare bones sketches of how the content was to be outlined, and it helped further solidify the user flow.
Building the Website
There was no custom design required for this project as we were able to use the foundation put in place previously with their custom website. We built their website in WordPress, allowing the client to login and make changes on their own time.
Digital Marketing Strategy
The website revamp was only phase I of our undertaking. The second part encompassed creating a digital marketing strategy that would attract new customers.
- SEM (Google & Microsoft PPC)
- SEO
- Local SEO
- Call tracking
- Reporting/analytics
With this strategy, we have been able to provide Alford Wildlife with the following results:
- 42% increase in unique users
- 40% increase in sessions
- 543% increase in session duration
- 29% increase in organic traffic
MyWebLead Lead Management
Another solution presented to the Alford Wildlife & Pest Management team was to offer our lead management system/CRM, MyWebLead.
With an additional location serving a new metro area, our client needed to better understand what was taking place in sales and managing a full sales team. Using MyWebLead, they are now able to:
- Manage incoming leads
- Run leads/contacts through the sales funnel
- Organize sales numbers and project future performance
