Search Engine Marketing

Blog image How to Make Your PPC Ads More Effective

In today's digital age, PPC advertising has become a cornerstone of any successful online marketing strategy. Pay-per-click (PPC) campaigns can drive targeted traffic to your website, increase brand visibility, and...

What You MUST Know About Advertising Metrics in 2023

As the advertising landscape continues to evolve rapidly, understanding the importance of advertising metrics has become crucial for businesses aiming to maximize their advertising efforts. In this blog, we will...

Generating Quality Leads: Organic Search vs. Paid Search

Do you know the best way to generate leads for your business? Most business owners are always looking for ways to generate quality leads that convert into customers. However, with...

Digital Advertising for Driving Brand Awareness

Digital ads are a useful way to drive brand awareness but the type of digital advertising you use depends on your marketing goals. Google Display ads, YouTube ads, and Facebook...

What is the Most Effective Strategy for Local SEO?

One question I get asked a lot is "how is local SEO different from regular SEO?" And my answer is always the same. Search engine optimization is a broad umbrella...

Google My Business Guide for Healthcare Providers

We all know the internet, particularly Google, is one of the first places a person goes when looking for a product or service – which is why it’s important for...

Supporting Small Businesses with Google Reviews During COVID-19

As we grip with the realities of the coronavirus (COVID-19) epidemic, we must all stay strong and continue to push business forward. The reality for a lot of us is still...

Top Digital Marketing Trends to Look For in 2020

It’s hard to believe 2019 is almost over! The end of the year is always a great time to reflect on the changes of the past year and look ahead...

Google Search Console Emails & Error Codes

You’ve ever gotten a mysterious email from “Google Search Console” that looks like some sort of weird email marketing? You’re probably wondering, what is this email? How do I...

“Why Aren’t My Ads Showing?” – Everything You Need to...

Recently, I sat down and completed the Google Ads Fundamentals & the Google Ads Search Certification Exams. As the Digital Marketing Engineer at Atilus, one of my main responsibilities is...

Get Your Business Ready for Voice Search

Back in December, I wrote a blog about what the use of voice search means for digital marketing. In that blog, I shared some helpful tips like considering conversational keywords...

How Voice Search Affects Your Marketing Campaign

We recently asked our Facebook followers if they had used a device to complete a voice search or ask a question in the last 30 days. 43% of our followers...

Who Uses Bing?

We recently wrote a blog post comparing Google Ads and Bings Ads, and while we found that Google typically wins over Bing in click-through-rate, impressions, and conversions – there is...

Bing Ads vs. Google Ads

Bing is often the forgotten search engine in the digital marketing landscape. Even during my attendance at the Digital Summit in August, Bing was mentioned only 2-3 times throughout 2...

Google’s Recent Algorithm Update & SEO

A lot goes on behind the scenes at Google but they recently broke the barrier of silence and let the world know that they were rolling out a "Broad Spectrum...

The 8 Kinds of Videos to Help Market Your Business

It’s no secret that in our digital world, video is an extremely powerful tool to communicate and capture an audience. From a marketing perspective, utilizing video in digital channels is...

Facebook Ads vs. Google Adwords: Which is Better for Your...

Google and Facebook dominate the online advertising space. At Atilus, we want to help our clients make the most of their advertising budget, so it’s important for us to understand...

Local SEO: What it is & How to Properly Set...

Local SEO. A lot of people ignore it. What is it? What does it really do? Does my business need it? Here at Atilus, we’re always searching for new ways...

When Should You Start Your Holiday Email Marketing Campaign?

As marketers, there are so many ways to reach your target audience in the digital space, but email marketing remains one of the most integral part of any company’s internet...

Atilus Now Offers Conventional Marketing Services

Atilus Offers Conventional Marketing Services As a full-service digital design agency, Atilus has provided beautiful websites and effective digital marketing services to our clients for over a decade. So, what...

DIY Nightmares of Web Design

Many people have heard of do it yourself (DIY) nightmares concerning homes, but many people don’t realize that websites often suffer the same nightmares. Below are some of the issues...

Local PR & SEO – 10 Steps to Dominate Local...

SEO, and Local SEO, isn't a mystery. And we're peeling back the curtain so you can see just how we analyze, strategize, implement, measure, and refine our own local SEO...

What is Google My Business? Tips for Building Your Google...

Whether you’re the owner of a small business or a large corporation, you’re likely a bit familiar with “claiming your business listing on Google.” You’ve received phone calls about it,...

What is Google Knowledge Graph?

In the world of Web Development, creating a beautiful site is only the first step to growing a business online. In order for a site to be successful, you must...

Consumer Intent vs. Demographics: What Every Marketer Needs To Know

Marketers have been using demographics as an intermediary to classify people who may or may not be interested their product. Although I don’t disagree that demographics are a great way...

What is PPC Marketing? A Comprehensive Guide to Boosting Your...

Are you struggling with your advertising efforts? Looking to maximize your business's online presence? If so, PPC marketing (Pay-Per-Click) could be the game-changer you need! PPC marketing is one of...

Keyword Match Types In AdWords

Maximize Pay Per Click (PPC) Marketing with Keyword Types As you may or may not know, most of all local transactions begin with a search online. 90 percent to be...

Top 10 Signs Your Marketing Agency Doesn’t Know Digital

A lot of companies say they do web design and Internet marketing. There are some tell-tale signs that they might not be as good as their (own) marketing implies. How can...

What is ReMarketing (ReTargeting) Advertising?

Have you been on the web searching for something, landed on a website, considered their product or service - only to become distracted and leave the website? Then slowly and...

Real Estate Agent Web Design Tips (10)

Being an agent is hard work. As busy as we are at Atilus, and as hard as all of us think our jobs are at times - in talking with...

Google Mobile Update & How it Affects Your Business

Google's mobile update has far-reaching implications for your website and business. Although the effects will be limited in the short term, in the longer term Google's making a clear statement...

Local SEO (Search Engine Optimization)

... or how to get your business website to show up in Google. If you're a business owner or marketing manager familiar with the web you are probably familiar with the concept of...

Social Media & Your Business

I've been on a mission lately - to educate businesses on what matters to their bottom line. Do you feel you're spending too much on conventional advertising (yellow pages, print...

7 Rules for Working With an Internet Advertising Agency

Thinking about "getting into bed" with an Internet Advertising Agency? Want to hire a company for web design and Internet marketing, but not sure where to start or what will...

AdWords Express, Here at Last!

Here it is at last! Google has made some changes that we think will benefit clients who are looking for advanced operability without even paying for (dare we say it)...

Best Ways to use WordPress to Optimize Your Website for...

The Wordpress platform is one of the best solutions for people who are interested in updating their own website and getting the best return on their efforts in terms of...

How to Setup Google Conversion Tracking

What do Dolph Lundgren, Thor, and Leprechauns have to do with Google Analytics' conversion tracking? Find out... learn more about how to setup google conversion tracking. Introduction to Conversions This...

Small Business Advertising – AdWords Express

I was on a call the other day with the owner and creator of one of the web's premier advertising platforms. The conversation bounced around, but one thing we touched...

Google Local Changing The Local Search Game

You may have noticed many new changes to Google. Over the course of the last couple of months Google has changed a large number of major features in how you...

Money To Be Made In E-Education?

The recent economic woes and escalating unemployment rate has spurred a massive movement in education. The few employers that are now hiring are now demanding much higher qualifications than ever...